Temp Strategist, Business Solutions

Integrated Brand Strategist

The Integrated Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Integrated Brand Supervisor, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Brand Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.
They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client's business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.
The Integrated Brand Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The will own the day-to-day logistics in the planning, implementing and maintaining of digital media campaigns, in addition to participation in developing the broader multi-channel strategy.
Main Duties and Responsibilities:

30% - Strategic Planning
20% - Client Relations
25% - Stewardship
25% - Media Activation
Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly.

Employs Horizon's suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting

Provides critical thinking and analysis to draw conclusions and construe actionable implications

Utilize knowledge and understanding of client's products/services and industry to inform sound strategy and recommendations

Effectively manage all daily tasks

Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays

Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations

Build and foster open communication with clients and media partners, serving as a key HMI contact

Media Activation

Participates and leads team brainstorms to kick off plan and consideration set development for digital media

Monitors trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge

Investigates cross-channel opportunities, incorporating mobile and social extensions

Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions

Coordinates review of RFP submissions for maximized social media integrations.

Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations

Traffic plan assets such as creative and required tracking tags

Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency

Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues

Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients

Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary

Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol

Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc.

Monitors, manages and optimizes self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections)

Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients

Knowledge and Skills Required:

Minimum 1-2 years planning experience required, experience with multiple media channels preferred; role focuses heavily on digital and social planning and investment

Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)

Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)

Effective verbal and written communication skills, problem solving mentality

Professional demeanor and strong client relationship management experience

Experience developing and presenting plan presentations

Experience with competitive intelligence and media deliveries tools

Strong organization and prioritization skills

Some AI literacy is ideal

Salary Range: $1,275 to $1,538.46 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.