Sr. Product Marketing Manager, Network Leadership

Overview At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package. This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on T-Mobile's primary product: the network, and the programs that strengthen customer perception of the network and drive consideration and choice. A key specialization of this role is owning the full breadth of network positioning, messaging, and go-to-market programs, spanning value proposition and claims, frontline enablement tools, proof-based marketing, competitive strategy, and partner programs, that strengthen how customers perceive and choose T-Mobile’s network across every channel. Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels. The role requires collaboration with cross-functional teams including Brand, Integrated Marketing Strategy, Product, and the frontline to create network-led marketing materials and go-to-market programs. Success is measured by improvements in network perception and consideration and the effectiveness of network narrative programs in driving customer engagement and growth.
Job Responsibilities Own the network value proposition, positioning, and messaging architecture by developing and maintaining the claims hierarchy, messaging frameworks, and positioning that define how T-Mobile communicates its network leadership across all channels and audiences
Develop product positioning and messaging that resonate with target audiences to increase sales pipeline and prospects
Create product collateral including data sheets, technical briefs, and presentations to support revenue generation
Enable sales and partners by building sales tools and training materials that improve product understanding and competitive positioning
Deliver webinars and training sessions to diverse audiences to enhance product knowledge and adoption
Provide market and buyer insights to inform campaign strategies focused on demand creation and reputation building
Monitor product performance and conduct analysis to inform product adoption and provide feedback to product teams
Also responsible for other duties/projects as assigned by business management as needed
Education and Work Experience Bachelors degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
Acceptable areas of study include Marketing, Business, Communications, or relevant field of study (Required)
7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
Knowledge, Skills and Abilities Business Acumen (Required)
Network Positioning & Messaging (Required)
Go-To-Market Strategies (Required)
Data Analysis (Required)
Market Strategies (Required)
Messaging Strategies (Required)
Product Marketing (Required)
Product Positioning (Required)
Product promotions (Required)
Sales Enablement (Required)
Stakeholder Management (Required)
Strategic Thinking (Required)
Value Propositions (Required)
Additional Details At least 18 years of age
Legally authorized to work in the United States
Travel : Travel Required (Yes/No): Yes
DOT Regulated : DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
Base Pay Range : $119,600 - $215,700
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The actual pay will be based on location, qualifications, and experience, and may vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. We offer medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, and voluntary life and other voluntary coverages. Eligible employees can also receive mobile service and home internet discounts, and access to commuter and transit programs. For details, see the benefits page: www.t-mobilebenefits.com.
Never stop growing. By applying for this career opportunity, you’re living our values while investing in your career growth—and you’re unstoppable. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning employment are made without regard to protected characteristics. Disability accommodation requests can be made by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500.

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