Senior Marketing Manager

The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives that position our brand as a leader in the B2B restaurant manufacturing space. This role drives demand generation, customer engagement, and brand visibility across foodservice operators, hospitality, and all other targeted restaurant segments. The Senior Marketing Manager works cross-functionally with sales, product development, and customer success teams to support new product launches, strengthen our channel presence, and deliver high-impact campaigns that influence the use of Server Products. The ideal candidate understands the pace and specificity of the foodservice world, and brings a mix of strategic thinking, product savvy, and hands‑on execution to move the business forward.

Responsibilities

Develops and leads the annual marketing plan development aligned with company growth objectives and product roadmap.

Manage the marketing budget, ensuring efficient allocation across programs, campaigns, and tools.

Builds industry‑specific go‑to‑market strategies to increase penetration in restaurant chains, distributors, dealers, and foodservice consultants.

Identifies and capitalizes on market trends, competitive shifts, and customer needs to refine positioning and messaging.

Provide Voice of Customer and Fact‑based data to qualify sales projects aligned with our growth strategy

Lead the development and execution of integrated marketing campaigns across digital, print, trade shows (customer specific), PR, and Salesforce Marketing Cloud utilization.

Manage and mentor junior marketing team members and external vendors/agencies.

Foster a results‑driven, collaborative, and creative culture within the team.

New Product Development

Leads the NorthStar II innovation pipeline development by translating market and customer insights into scalable product concepts.

Drives cross‑functional execution through commercialization to accelerate growth in core and smallwares categories.

Owns end‑to‑end new product development to expand Server’s business, ensuring concepts are customer‑validated, operationally viable, and successfully commercialized to achieve targeted revenue and margin growth.

Execution & Campaign Management

Lead execution of integrated marketing campaigns across digital channels (email, web, social, paid media, SEO/SEM)

Manage lifecycle marketing programs, including onboarding, nurturing, retention, and re‑engagement.

Oversee development and deployment of customer journeys that improve engagement and conversion rates.

Using Salesforce, designs demand generation programs that deliver marketing‑qualified leads (MQLs) and support customer retention initiatives.

Collaborate with sales to create campaigns targeted at key sales targets, including dealer networks.

Manage product marketing initiatives, including new product introductions (NPIs), sell sheets, training materials, and launch campaigns.

Support channel partner marketing (distributors, reps, dealers) with co‑branded collateral programs, and enablement tools.

Content & Experience Development

Oversee the creation of high‑impact content: case studies, blog posts, white papers, how‑to videos, and customer testimonials.

Develop compelling email copy and content tailored to technical and business audiences that drive customer action.

Design automated, behavior‑triggered Salesforce journeys based on website interactions and customer data

Ensure messaging aligns with brand voice, Core Four, and resonates with foodservice professionals.

Work closely with product management and R&D teams to translate technical features into compelling benefits for food service decision‑makers.

Lead the creation of engaging operator‑focused marketing content, including product messaging and campaigns, presentations and collateral, Trade show booths, and experiential marketing assets with value and fact‑based propositions.

Translate complex product features into clear customer benefits and use case in real‑world kitchen applications that align with our Core Four principles (speed of service, consistent & accurate portioning, improved efficiency, and easy to use).

Promote resources such as product specs, application guides, case studies, and videos.

Optimization & Performance

Oversee marketing automation workflows (e.g., Salesforce) to nurture leads and increase conversion rates.

Establish KPIs and track performance across all marketing initiatives

Analyze campaign data to optimize lead generation, conversion rates and ROI

Implement A/B testing, segmentation, and personalization strategies to improve effectiveness

Provide regular reporting and actionable insights to leadership

Ensure content supports SEO objectives and enhances our authority in key search categories.

Agency & Partner Management

Oversee external marketing agencies and vendors (digital, creative, PR, etc.)

Ensure alignment with brand strategy, timelines, and performance expectations

Manage budgets and evaluate partner performance

Performs other duties or responsibilities as requested or required.

Qualifications

Bachelor's Degree in Marketing, Business or related field/MBA is a plus

Minimum of 5‑years' experience in a leadership position

Experience in food equipment/smallware manufacturing or foodservice strongly preferred

Demonstrated ability to manage agencies and cross‑functional teams

Strong analytical skills

Strong written and verbal communication skills

Server Products is proud to be an Equal Opportunity Employer. Server Products does not discriminate against any person due to any protected classes or characteristics. Our employment decisions are based only on valid, job‑related requirements. We are committed to providing a workplace where all employees are treated fairly and with respect.

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