Associate Director, HCP Media Planning & Strategy

Company Description
PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview
The Point of Care team is responsible for development and ownership of the Point of Care strategy and activation. The Associate Director, Point of Care is responsible for planning and managing the Point of Care media programs assigned to clients. Manages the day‑to‑day team workload, develops strong relationships with POC media partner, plans and coordinates projects, ensures plans adhere to PHM planning process, builds relationships with mid‑level clients, manages and trains direct reports, and works directly with the Strategy team. The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain PHM Point of Care partnerships.

Impact & Day to Day

You will have a strong understanding of how the agency works and how jobs flow throughout

You will have a strong understanding of client’s business and goals

You will have an understanding how client business objectives translate into Point of Care marketplace strategies

You will have a strong understanding of the overall Point of Care marketplace and partner landscape

You will have an understanding of Point of Care partnership opportunities, deals and terms

You will develop a knowledge of PHM’s Terms + Conditions and Point of Care partner contracting process

You Will Be Responsible For

The creation of Point of Care tactical recommendation

Owning & presenting POC recommendation

Ownership of the business rules and parameters of the point of care engagement

Development of HCP Target list business rules that outline key requirements for individual brands, prioritization across franchises, and overlap strategy

Development of cross franchise strategy

Prepare HCP target list for dissemination to partners

Evaluation and selection of offices and tactics by brand

Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.

Oversees the daily execution of Point of Care team tasks

Responsible for managing timely delivery of Point of Care team projects and tasks

Advances best practices in Point of Care process, efficiencies

Responsible for Point of Care Marketplace updates

Owns Point of Care POVs

Internal + External Relationships

Responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly

Responsible for managing and prioritizing team assignments

Provides clear, regular communication regarding client and project goals, prioritization and measures of success to all key stakeholders

Fosters a positive work environment

Provides expertise and shares knowledge with junior team members

Delivers constructive, actionable feedback to team

Begins to develop working relationships with client contacts as necessary

Leads relationships with Point of Care media partners

Collaborates internally with leadership across capabilities and teams

Continues to develop relationships with key Groupe teams, PMX, APEX

Contributes to new business efforts as needed

Qualifications

5+ years of media planning and/or buying with preference in Point of Care, Out of Home, or HCP

1+ years recent HCP media experience

1-2+ years people management experience

2+ years expert MS Excel

Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable everyone to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation
Compensation Range: $103,000 - $116,000. Other eligible benefits and potential adjustments are subject to company policies.

Legal
All your information will be kept confidential according to EEO guidelines.

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