Social Media Manager

About the Position & Its Impact
The Social Media Manager will lead Onsite's social media presence across all platforms, crafting compelling content, building strategy, and giving voice to one of the most meaningful brands in the emotional wellness space.

Social media at Onsite isn't about follower counts. It's about reaching the person who is quietly struggling and letting them know that something better is possible. Every post, every caption, every moment captured is a chance to extend Onsite's mission into the world. This role is for someone who understands that storytelling is a form of care, and who brings creativity, craft, and heart to everything they publish.

Day-to-Day in this Role
Content Creation & Brand Storytelling

Write compelling, on-brand copy across all social media platforms, capturing Onsite’s voice with consistency and creativity

Tell the story of Onsite’s vision, mission, and values through content that promotes programs, digital resources, and brand identity

Maintain a “capture the moment” mindset, looking for every opportunity to document and share the Onsite experience

Repurpose content across formats, including video, podcasts, digital courses, email, and website

Continually raise the bar on creativity, bringing fresh ideas and perspectives to every piece of content

Strategy & Growth

Build and execute innovative social media strategies across all platforms with a focus on reach, engagement, and conversion

Drive growth of Onsite’s CEO’s personal brand in alignment with the organization’s broader strategy

Research industry topics, identify content gaps, and stay ahead of trending formats, hashtags, and digital tools

Track and analyze performance data, using insights to refine campaigns and improve results over time

Collaboration & Community

Regularly connect with the Marketing Director, VP of Marketing, and CEO to align on strategy and objectives

Edit and fact-check content produced by colleagues across clinical and marketing teams

Manage community engagement with care, including handling negative feedback, crisis communications, and press inquiries with professionalism and discernment

Partner with programming and clinical teams to stay current on offerings, promotions, and new initiatives

Serve as a culture keeper, actively upholding Onsite’s ANCHOR values in all interactions

Requirements
We are open to candidates of all backgrounds who bring the right combination of skills, creativity, and mission alignment. Ideally, you bring:

A bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent proven experience

3+ years of experience in social media management and digital content creation

Experience in managing Social Media accounts with 10,000+ followers

A strong portfolio of social content that demonstrates both creative range and strategic thinking

Experience with video and podcast content creation and repurposing

Familiarity with SEO/SEM, email marketing, and digital advertising campaigns

Experience launching community initiatives and tracking relevant engagement metrics

Highly creative with a strong ability to identify target audiences and craft campaigns that connect and convert

Excellent written communication skills with a sharp editorial eye

Ability to manage multiple projects, meet deadlines, and self‑direct work in a fast‑moving environment

Flexibility to work some evenings and weekends and travel as needed

Experience in behavioral health or familiarity with recovery‑oriented programming is a plus

Benefits & Compensation Package

Competitive base compensation with discretionary bonus incentives

Medical, dental, vision, disability and life insurance offerings

401K plan with company match up to 4%

Attractive Paid Time Off policies

Ability to participate in Onsite’s workshops

Company Employee Assistance Program

And more!

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