Senior Brand Manager

Overview
Our client, a leading consumer packaged goods company, is seeking a strategic and entrepreneurial Senior Brand Manager to lead an established, high-profile brand portfolio. This role operates with a General Manager mindset, owning brand strategy, innovation, commercialization, and business performance while driving sustainable growth and consumer relevance.

This is an exciting opportunity for a brand leader who thrives at the intersection of strategy, creativity, and commercial execution. The ideal candidate is passionate about building iconic brands, leveraging consumer insights, and identifying new ways to connect with today\'s consumers.

Key Responsibilities

Serve as the business owner for an assigned brand portfolio, developing and executing comprehensive brand strategies that drive growth, profitability, and market share.

Lead the day-to-day management of the business, including brand strategy, commercialization, innovation, and marketing execution.

Develop and execute integrated marketing campaigns across digital, retail, e-commerce, social, and traditional channels.

Partner cross-functionally with Sales, Revenue Management, R&D, Innovation, Finance, and agency partners to deliver business objectives.

Translate consumer, category, and market insights into actionable growth strategies.

Drive innovation and commercialization initiatives, partnering with cross-functional teams to bring new products and brand renovations to market.

Manage brand P&L, marketing budgets, and performance metrics while identifying opportunities to improve ROI and business performance.

Analyze syndicated data and business performance to identify trends, opportunities, and actionable recommendations.

Lead agencies and internal stakeholders to deliver best-in-class consumer communications.

Coach and develop junior marketing talent while fostering strong collaboration across the organization.

Qualifications

Bachelor\'s degree required; MBA preferred.

7+ years of progressive Brand Management experience within a CPG environment (ideally food or beverage).

Experience managing established consumer brands with demonstrated ownership of brand strategy and business performance.

Strong General Management mindset with P&L ownership and budget management experience.

Proven success leading cross-functional teams and influencing key stakeholders.

Experience developing and executing innovation and commercialization strategies.

Strong analytical skills with experience utilizing syndicated data (IRI/Circana or similar).

Deep understanding of consumer insights, omnichannel marketing, and integrated brand activation.

This position pays a base salary of $165k-$175k dependent upon experience and offers a 15% annual bonus, along with a full suite of benefits including medical, dental, vision, 401k, and PTO.

This position has a hybrid schedule of 3 days in office in the northwest suburbs of Chicago.

If this position sounds like a fit for you, please apply today.

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities across various roles and industries. All assignments are at-will and their duration is subject to change.

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