CRM Marketing Manager

Owning the lifecycle and CRM strategy, the full-time remote Lifecycle & CRM Marketing Manager will build and optimize customer retention initiatives across email, SMS, and loyalty programs while driving measurable business outcomes through strategic insights and targeted segmentation.
Key responsibilities

Develop and execute comprehensive lifecycle strategies, including customer journey mapping and segmentation based on behavior and engagement
Manage the end-to-end email program, including campaign planning, messaging, testing, and reporting to enhance customer engagement
Oversee the activation and optimization of the Mixam Rewards program, focusing on member onboarding, reactivation, and loyalty-triggered journeys

Required qualifications

Demonstrable experience in lifecycle, CRM, retention, or e-commerce marketing with a focus on tangible results
Deep hands-on experience with Klaviyo, including flows, segmentation, and A/B testing methodologies
Proven ability to independently develop and execute lifecycle or retention strategies beyond standard email campaigns
Experience managing loyalty, rewards, or tiered customer programs effectively
Strong copywriting skills with a focus on creating clear and persuasive messaging that drives action