Digital Communications Specialist

Digital Communications Specialist
Hiring Department: College of Natural Sciences

Position Open To: All Applicants

Weekly Scheduled Hours: 30

FLSA Status: Exempt

Earliest Start Date: July 30, 2026

Position Duration: Expected to Continue

Location: UT MAIN CAMPUS

Purpose The Digital Marketing Specialist supports Texas Science & Natural History Museum’s marketing and communications efforts through the creation, management, and execution of digital marketing initiatives. This position develops engaging content, manages social media channels, designs promotional materials, captures photo and video content, and supports digital campaigns that advance the museum’s visibility, attendance, membership, educational programs, and community engagement. The ideal candidate is a creative storyteller with strong design skills, experience creating content for digital platforms, and the ability to produce compelling visual content that brings the museum’s exhibitions, collections, programs, and events to life.

Responsibilities

Develop and implement social media strategies supporting museum priorities, exhibitions, events, educational programs, membership initiatives, and special campaigns.

Create, schedule, publish, and manage content across the museum’s social media platforms.

Monitor audience engagement, respond to comments and messages, and foster meaningful interactions.

Track trends and identify opportunities to grow audiences, increase engagement, and expand reach.

Maintain the social media content calendar in coordination with staff and stakeholders.

Analyze platform performance and prepare regular reports with insights and recommendations.

Digital Content Creation and Design

Create and design digital marketing assets using Canva and other design tools, including social media graphics, digital advertisements, email graphics, web content, and event promotions.

Develop creative content and campaigns supporting exhibitions, public programs, membership initiatives, educational offerings, fundraising, and institutional priorities.

Capture and edit photography and short‑form video featuring exhibitions, collections, visitors, staff, programs, and special events.

Produce engaging visual storytelling content for social media, digital advertising, websites, and email marketing.

Ensure consistency with museum branding standards, messaging, and accessibility best practices.

Maintain and organize digital media assets for future use.

Digital Marketing and Communications Support

Support the planning and execution of digital marketing campaigns to increase attendance, membership, engagement, and awareness.

Assist with website updates and digital promotions as needed.

Collaborate with staff to promote exhibitions, events, educational programs, memberships, fundraising, and other priorities.

Identify and develop storytelling opportunities highlighting the museum’s mission, collections, educational impact, and visitor experience.

Required Qualifications

Bachelor’s degree in marketing, communications, public relations, journalism, graphic design, or related field, or equivalent experience.

Experience managing social media accounts for an organization, brand, museum, educational institution, or similar entity.

Experience designing digital graphics and marketing materials.

Experience capturing and editing photography and video for digital marketing.

Familiarity with social media management tools and digital advertising platforms.

Strong writing, editing, organizational, and project‑management skills.

Ability to manage multiple projects and deadlines while maintaining attention to detail.

Preferred Qualifications

Experience working in museums, cultural institutions, higher education, nonprofits, or visitor-serving organizations.

Experience with Meta advertising and social media analytics.

Knowledge of digital marketing best practices, audience development, and content strategy.

Experience with website content management systems.

Passion for science, natural history, education, or public engagement.

Salary
$41,250 ($55,000 annual prorated for 30 hours per week)

Work Shift

Approximately 30 hours per week.

Flexible schedule with some evening and weekend hours required to support museum events and programs.

Position primarily remote but requires regular onsite work to capture content and support activities.

Required Materials

Resume/CV

Three work references with contact information (at least one supervisor reference)

Letter of interest

Equal Opportunity Employer
The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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