Social Media Specialist

We’re Hiring A Hands-On Creator/Strategist who can plan, shoot, edit, write, publish, and measure social content that grows our audience and generates real estate opportunities. You’ll be based in our Hoboken HQ and out in the field across Hoboken/Jersey City, capturing neighborhood moments, agent stories, client wins, and listing content.

Who You Should Be

Filmmaker + writer: storyboard a 30‑second neighborhood reel, shoot it on Tuesday, edit it on Wednesday, and publish it with a tight caption on Thursday.

Know the difference between a good clip and a thumb‑stopping one and can explain why.

Talk shop about hooks, retention curves, CTAs, and the importance of the first 2 seconds.

Enjoy getting out in the community and working shoulder‑to‑shoulder with agents.

Balance creativity with business: you’re as proud of a "DM ‘LIST’" lead magnet as you are of a cinematic walkthrough.

Position Details

This is a full‑time, in‑office position at 323 Washington St., with frequent local field work and some evenings/weekends for open houses or events.

You must be able to carry equipment (up to ~25 lbs) and move between properties and neighborhood venues.

We offer a competitive salary with a full benefits package.

Responsibilities
Create

Own the full content lifecycle: briefs – shot lists – filming (phone or mirrorless) – editing (Reels/Shorts/TikTok) – thumbnails – captions – CTAs – publish.

Produce short‑form vertical videos (10–60s), listing highlights, micro‑neighborhood tours, agent spotlights, client testimonials, and timely market explainers.

Capture media on‑site: property tours, behind‑the‑scenes on photo/video days, community events, local businesses, and quick interviews with agents/clients.

Strategize

Build a monthly content calendar aligned to our business goals (listings, open houses, recruiting, brand).

Translate goals into content pillars, series, and weekly hooks; maintain a running backlog of creative ideas.

Define platform‑specific approaches for Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn.

Publish & Manage

Post natively (where needed) and via a scheduler; manage comments/DMs and elevate buyer/seller leads.

Maintain our brand voice—polished, high‑energy, helpful—and ensure legal/brand compliance (e.g., fair housing, brokerage disclosures).

Measure & Optimize

Track KPIs: views, watch time, saves, shares, profile taps, link clicks, DM keywords, and lead conversions.

Run simple A/B tests on hooks, captions, and thumbnails; report weekly with insights and next steps.

Collaborate with leadership and sales ops to connect social campaigns to CRM pipeline outcomes.

Qualifications

Short‑form video: Confident with iPhone/Android (or mirrorless), gimbal, on‑camera mics; strong vertical‑video editing (CapCut, Final Cut, or Premiere).

Design & writing: Clean graphic chops (Canva/Adobe), excellent copy for hooks, captions, and on‑screen text.

Platform fluency: Instagram (Reels/Stories), TikTok, YouTube Shorts, Longer‑form posts for LinkedIn and Facebook, Blog, and Email marketing a plus.

Publishing & analytics: Meta Business Suite, TikTok Analytics, YouTube Studio; UTM links and simple dashboards (Sheets/Data Studio/Looker Studio a plus).

Project management: Calendar discipline, shot‑list creation, asset organization, and fast turnaround.

Compensation
$65,000 per year.

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