Marketing & Reputation Coordinator

Location 1392 High St,Wadsworth, OH, 44281,United States

Base Pay $55,000.00 - $62,000.00 / Year

Job Category marketing, lead generation, service

Industry marketing, sales, lead generation

Employee Type Full-Time Non-Exempt

Required Degree High school

Manage Others No

About the Role
We're looking for a detail-oriented, in-person team member to support marketing and customer experience operations across our 17-location Roto-Rooter franchise portfolio. This role is central to how our locations are perceived online and how efficiently new leads move through the pipeline. The ideal candidate is comfortable juggling reputation management, lead classification, and campaign execution — all while representing a consistent, professional brand voice across a large multi-location footprint.

This is a specialized position for someone who can own reputation management and lead flow with independence, while also executing marketing campaigns and other projects as assigned.

Key Responsibilities

Respond to Google Reviews across all locations promptly and professionally

Maintain consistent brand voice while tailoring responses appropriately

Lead Operations

Classify leads received through Google Local Services Ads

Ensure accurate, timely routing to minimize missed opportunities

Email Marketing

Coordinate content and creative for campaigns, ensuring consistency across the portfolio

Track basic campaign performance (open rates, click-throughs) and report results

Other Duties as Assigned

Support additional marketing, administrative, and operational projects as needed

Assist with direct mail campaigns, GBP posts, and other franchise marketing initiatives as they arise

What Success Looks Like

Reviews across all locations are responded to promptly and consistently, protecting and improving each location's online reputation

Leads from Google Local Services are classified accurately and quickly, minimizing missed or misrouted opportunities

Email campaigns go out on schedule, are well-executed, and support location-level promotions

Leadership can hand off new projects with confidence that they'll be handled with the same care and follow-through as the core responsibilities

Requirements

2+ years of experience in marketing coordination, customer experience, or reputation management

Strong written communication skills — able to write clear, professional, on-brand responses quickly

Highly organized with the ability to manage recurring tasks across multiple locations without things falling through the cracks

Comfortable working with data/spreadsheets to track and report on activity

Available for an in-person, on-site role

Strongly Preferred

Experience with ServiceTitan (lead tracking, dispositions, reporting)

Experience with Google Business Profile / Google Local Services Ads

Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)

Familiarity with the home services or franchise industry

Summary
We are an Equal Opportunity Employer committed to fostering a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender, age, national origin, veteran status, military status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by applicable law.

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