Director Commercial AI Strategy (all genders)

Serrala is the global leader in finance process automation. For over 40 years, we have been advancing the office of the CFO with our award-winning suite of finance automation applications.

Our solutions streamline all working capital-related processes, including Order to Cash, Procure to Pay, Cash Flow Management, and Treasury, across both cloud and SAP environments.

Our 10+ hubs across Europe, North America, and India support over 2,800 clients worldwide, reflecting the trust we've built with a diverse global community.

Join us as we lead the future of finance automation!

Meet the Team
The Director, Commercial AI Strategy defines and drives the commercial framework for AI capabilities across the product portfolio. The role ensures AI innovations are effectively monetized, positioned, adopted, and scaled to deliver measurable customer value and business impact.

Working closely with Product, Product Marketing, Sales, Customer Success, Finance, and Legal, this role establishes the strategies, governance, and best practices that enable consistent AI commercialization across all products.

Your Day to Day

AI Commercial Strategy

Define portfolio-wide AI commercialization frameworks, principles, and playbooks.

Translate AI capabilities into clear customer value propositions and differentiation.

Monetization & Pricing

Develop AI pricing, packaging, and monetization strategies (usage-based, value-based, bundled, etc.).

Guide product teams on integrating AI into commercial offerings.

Go-to-Market & Adoption

Define AI GTM frameworks, sales plays, and adoption models.

Establish launch readiness criteria and commercial success metrics.

Customer Value & ROI

Create standard ROI and value realization frameworks.

Enable Sales and Customer Success with business case and value-selling tools.

Market Intelligence & Governance

Monitor AI market trends, competitive offerings, and buyer expectations.

Drive governance for AI launches, pilots, pricing, and scaling decisions.

What makes you excel in this position

AI commercial strategy and SaaS monetization

Pricing, packaging, and business model design

Go-to-market strategy and sales enablement

Value-based selling and ROI modelling

Product marketing and positioning

Customer adoption and change management

Market and competitive analysis

Executive stakeholder management

Ability to translate complex AI concepts into clear business value and customer outcomes

Why you’ll love it here
Step into a dynamic, agile workplace where continuous learning is championed by leadership, and innovation in finance automation is fuelled by cutting‑edge tech, AI integration, and strategic SAP transformation. We partner with the best to stay ahead – so you can too.

At our core, we’re Reliable , Passionate , Empowering , and Enterprising – committed to lasting customer and employee relationships, bold innovation, and your growth every step of the way.

EEO Statement
We are proud to be an equal opportunity workplace. We celebrate and support diversity by providing equal employment opportunities regardless of race, creed, color, religion, age, sex, national origin, disability or handicap, genetics, protected veteran status, sexual orientation, gender identity or expression, arrest record, or any other characteristic protected by federal, state, or local laws.

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