Digital Marketing Manager

Who is Frankel?

Frankel is a full-service strategic communications firm based in Gainesville, FL, specializing in branding, marketing, and digital strategy. We help organizations connect with their audiences through thoughtful strategy, sharp creative, and measurable results - whether that's a million-dollar budget or a gumball and a paperclip. We partner with clients across financial services, higher education, healthcare, professional services, and more, and we're looking for people who love a good challenge as much as we do.

Who We Need
If you're a data-driven strategist who's just as comfortable optimizing a paid media budget as you are untangling an analytics dashboard, this role is your chance to shine as a Digital Marketing Manager at Frankel.
The Digital Marketing Manager is responsible for the strategy, execution, and performance of paid digital media, analytics infrastructure, email marketing, and SEO/GEO across an assigned client portfolio. Acting as the digital subject matter expert, this role ensures campaigns are set up for success, measured accurately, and continuously optimized to hit client goals. This role requires a balance of technical fluency, strategic thinking, and clear communication to guide both clients and internal teams.
The Digital Marketing Manager works closely with internal departments to plan and execute integrated digital campaigns. They must be knowledgeable in paid media platforms, marketing technology, and organic search, providing guidance that keeps client digital programs performing at a high level.
The ideal candidate is analytical, proactive, and collaborative, with a strong understanding of the full digital marketing ecosystem. They must be comfortable managing multiple accounts and priorities in a fast-paced agency environment.
The Basics
Job Title: Digital Marketing Manager
Department: Digital Services
Reports To: Director of Digital Marketing
Location: Gainesville, FL (Hybrid) or Remote in Select States
Employment Type: Full-Time
NOTE: Only USA-based candidates will be considered for this position. Frankel is unable to provide sponsorship at this time. If based in Gainesville, this hybrid role requires being in the office from Tuesday through Thursday, and Monday and Friday are remote days. We are open to remote candidates.

Responsibilities

Digital Media
Strategize, launch, optimize, and report on paid digital media campaigns, including paid social, paid search, and programmatic media
Integrate CRM intelligence into campaign targeting, segmentation, and optimization
Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs
Analytics & Reporting
Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
Establish and maintain performance dashboards using Google Data Studio (Looker Studio)
Translate campaign data into clear, actionable insights for clients and internal teams
SEO/GEO
Apply a proven understanding of SEO and GEO best practices to guide client strategy
Conduct keyword research and SEO/GEO audits
Provide feedback on content marketing to maximize organic search visibility
Partner with web development to implement technical best practices
Website Optimization
Guide internal teams on best practices related to UX, CRO, SEO/GEO, accessibility, and privacy compliance
Identify opportunities to improve site performance and conversion rates
Stay current on regulations and ensure client sites remain compliant
Email Marketing
Develop email marketing strategy, including segmentation, automation, and journey mapping
Oversee email distribution, A/B testing, and performance analysis
Continuously refine email programs based on engagement and conversion data
General
Monitor industry trends and platform updates relevant to client accounts
Maintain accurate documentation of campaign strategy, performance, and optimizations
Continuously expand knowledge of digital marketing tools, platforms, and best practices
Perform other duties as assigned
Requirements

3–6 years' experience in digital marketing, ideally within an agency setting
Bachelor's Degree in Marketing, Advertising, Communications, or related field
Proven experience managing paid social, paid search, and programmatic campaigns
Hands-on experience with GA4, Google Tag Manager, and Google Data Studio (Looker Studio)
Strong analytical skills with the ability to translate data into strategy
Excellent written and verbal communication skills
Strong organizational and time management skills
Ability to manage multiple accounts and priorities simultaneously
Comfortable working cross-functionally with various teams
Reports to the Director of Digital Marketing
We're serious about the work, not about ego. Kindness and collaboration are non-negotiable here.
Bonus points if:
You are confident integrating use of AI into daily workflow to maximize efficiency
You have experience with HubSpot, The Trade Desk, and SEM Rush
You have experience with the Higher Education vertical
Why Frankel?
Agency life shouldn't take over your life. Beyond the day-to-day, here's what you can expect as part of the team:
Medical, dental, and vision coverage, with Frankel contributing toward the cost of your plan
401(k) with a match, eligible after your first work anniversary
15 days of PTO in year one, moving to our flexible Responsible Time Off plan after that
Holiday Break Days in November and December
Paid parental leave and a free Employee Assistance Program
A hybrid, collaborative culture with an open-door policy - we want to hear your ideas, not just your deliverables
Compensation & Pay Transparency
In compliance with applicable pay transparency laws, Frankel includes the expected salary range for this role. Actual compensation will depend on factors like experience, skills, and internal equity. All full-time employees are eligible for our full benefits package, including medical/dental/vision coverage, 401(k) matching, paid parental leave, generous PTO, and more.
The salary range for this position is $70,000–$90,000 annually, depending on skills, experience, and qualifications.
We Are Stoked, Pumped & Jazzed
...to see your application. If this job sounds like you, we'd love to hear from you.