Industry Marketing Manager

Overview
All Covered has a great opportunity for an Industry Marketing Manager!

As an Industry Marketing Manager, you are responsible for supporting our industry practice teams in developing and managing demand generation programs to build awareness, drive and nurture leads, and accelerate opportunities to close. Reporting to the VP of GTM, this position will collaborate closely with All Covered sales leaders, sales development, portfolio management, partners and internal marketing teams to plan and execute compelling activities. You will lead and develop breakthrough campaigns that drive category awareness, enhance brand preference, promote engagement, and grow revenue and profit. Identify and activate against customer insights that drive brand preference and loyalty.

Responsibilities

Responsible for developing and executing marketing strategies that drive revenue growth and customer acquisition

Generate sales pipeline through targeted ABM campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content

Conduct market research and competitive analysis to identify trends and opportunities

Maintain a strong understanding of our B2B products & Services, target customer demographics, competitor analysis, and industry segments

Partner with external agencies and content team to create compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition

Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution

Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising teams, and outside agencies to ensure successful delivery

Assist in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company

Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans

Conduct and review research to support program and campaign development; identify, resolve, and escalate campaign risks or issues hindering delivery of tactics

Propose and validate audience, messaging, and channels for campaign advertising and amplification

Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes

Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success

Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies

Qualifications

Bachelors - preferably in marketing or communication related field

8+ years of experience in marketing ideally within a B2B environment

Have a high level understanding of technology categories such as cloud, security and generative ai

Experience building and delivering marketing campaigns, events, executive and key account programs

Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders but also able to work independently and thrive in ambiguity

The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns

Excellent verbal, written, and interpersonal skills

Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance

Hands‑on execution ability with effective Project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven

Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a can‑do attitude

Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.

Equal Opportunity Employer
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

Solutions d'affaires Konica Minolta (Canada) Ltee. est un employeur d'opportunite egale.

#J-18808-Ljbffr