Director, Brand Strategy

About MRM
MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity- all to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We're committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.

MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

The Role
The Strategy and Planning Director creates dynamic presentations that provide a strategic context for recommendations, using frameworks developed by the Strategy and Client Engagement Team leadership and taking into account a holistic view of our clients' business, market, and consumer context. This role leads the consumer understanding and tells a story that stimulates creative and analytical minds. (S)he needs to have a passion for integrated relationship marketing across the entire customer lifecycle, and will work closely with Brand Leadership, Analytics, Creative, User Experience Design, Digital /Print Production, and clients in the formulation of their strategies and plans. The best candidate understands qualitative and quantitative research, with the ability to know the difference between data and insights, executions and ideas, and able to turn knowledge into actionable recommendations.

In This Role, You Will:

Define strategic opportunity for digital and customer lifecycle management in the overall context of a clients' marketing communications plan. Build business cases based on objectives and expected customer outcomes

Identify specific and actionable digital and customer lifecycle management strategies based on data‑driven insights and qualitative observations

Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration

Exploit audience data to provide insights on consumer behaviors, segmentation and targeting in an actionable way in order to influence content decision making and custom content development

Explore and identify new avenues for communicating effectively and imaginatively with different audience groups

Develop POVs based on current work and key trends surrounding business, technology, media, and culture

Work closely with the analytics team to design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns

Own intelligence gathering and insight development to guide channel and account planning teams in defining program strategy

Ensure tactical plan achieves client objectives and strategies. Direct account teams in defining information requirements
eeds. Provide support to the account/channel teams in the creation of a comprehensive plan

Lead and consult with teams on the implementation of tactics, technologies and coordination of efforts

Understand and identify the role of websites, mobile, online media, social, direct mail, email, applications, and other emerging digital and CRM platforms in the construction of consumer experience plans/journeys

What We Are Looking For

Bachelor's degree or greater preferred

10+ years' experience in marketing strategy or planning role, with direct and digital marketing experience required, in an agency, client, or management consulting organization. Experience in Automotive industry is a plus

Must have experience developing strategies and operations plans for complex direct and digital marketing initiatives

Strong analytical skills. Strong understanding of digital and CRM marketing best practice and trends

Expert in digital and CRM marketing: websites, online media, search, social, mobile, email, application

Possess an innately curious mind. Think logically based on data and research, but inspired by creativity and human behaviors

Demonstrated experience building successful marketing strategies and plans

Familiarity with CRM, CMS, testing, analytics, automation, database

Ability to mine behavioral and other analytics for insights and recommendations

Excellent project, personnel, organizational, time management skills

Clearly demonstrate ability to succeed in a fast paced environment and manage multiple projects

Proven leadership and organizational skills

Dynamic personality able to effectively engage and influence a variety of audiences

Excellent verbal, written, presentation and interpersonal skills. Self-starter with strong problem solving ability

Capable of handling multiple projects simultaneously

High level of energy and enthusiasm. Comfortable with high pressure, fluid and ambiguous situations

#J-18808-Ljbffr