Director of Brand Management

About The Role
As the Director, Brand Management at Feastables, you will operate as a business leader first and a marketer second. This role owns the commercial health of the brand, including portfolio strategy, pricing, innovation, distribution, and overall business performance.

You will be responsible for identifying growth opportunities, making trade‑off decisions, and driving execution across the business. Working closely with Sales, Finance, Operations, Marketing, and Product Development, you will help determine where Feastables competes, how it wins, and how it scales. You obsess about your team finding opportunities and ensuring they come to fruition.

This role is ideal for someone on a General Management career path who wants broad ownership of a consumer brand and enjoys operating at the intersection of product, commercial strategy, and business performance.

What You’ll Be Doing

Own brand performance across revenue, margin, market share, and growth objectives

Develop and execute portfolio strategy, including product mix, innovation priorities, and lifecycle management

Partner closely with Brand Equity and Communications teams to ensure positioning and messaging support business objectives

Lead annual and long‑range business planning for the Feastables portfolio

Identify growth opportunities and proactively drive cross‑functional action to capture them

Define seasonal, promotional, and limited‑time offering strategies in partnership with Sales and commercial teams

Shape future product innovation and roadmap decisions alongside Product Development and Innovation teams

Lead pricing, packaging, and assortment decisions in partnership with Finance and Sales

Ensure brand strategy aligns with distribution and channel expansion priorities

Establish and monitor business and consumer performance metrics

Drive decision‑making across competing priorities, investments, and growth opportunities

Manage brand investments and resource allocation to maximize long‑term business impact

Recipe For Success

10+ years of experience in CPG brand management, brand development, category management, or general management‑track leadership roles

Direct ownership of brand, business unit, or category P&L performance

Experience making business decisions across product, pricing, portfolio, and commercial strategy

Proven track record translating consumer insights into profitable growth opportunities

Experience partnering closely with Sales, Finance, Supply Chain, and Product Development teams

Strong commercial and financial acumen with the ability to balance growth, margin, and brand equity

Demonstrated ability to identify opportunities, make decisions, and drive action in ambiguous environments

Comfortable challenging assumptions and influencing cross‑functional stakeholders

Clear aspiration toward broader General Management leadership responsibilities

Passion for creator‑led brands, consumer trends, and the evolving media landscape

Why Feastables?
We believe in transparency - not just in our ingredients, but in how we hire. When making compensation decisions, we consider many factors like role level, market data, location, and relevant experience and skills. For this role, we expect the total compensation to fall between $160,000- $215,000.

Beyond salary, we offer a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.

100% employer paid option for medical, dental, and vision

401(k) with an employer match

11 company paid holidays

Unlimited PTO policy

Delicious chocolate & snacks of course!

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