Sr. Product Marketing Manager - Event Experience Programs

Job Category: Marketing & Communications

Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We’re looking for a strategic, execution-oriented Senior Product Marketing Manager to own high-touch event experience programs that drive engagement with Salesforce's most important accounts. This role sits at the intersection of product marketing, field sales, and experiential — responsible for delivering meaningful, measurable moments for top accounts, SICs, CABs, and ABM-targeted audiences.

Roles & Responsibilities

Lead end-to-end planning, strategy, and logistics for Salesforce Innovation Center engagements and Customer Advisory Board sessions, including agenda development, speaker prep, account team coordination, and post-event follow-up.

Partner with field sales, Chief Customer Office (CCO), and account teams to design curated event experiences that accelerate pipeline and deepen executive relationships with named top accounts.

Collaborate with ABM and Demand Generation teams to develop targeted event programs aligned to account-specific priorities, ensuring relevant product narratives and content reach the right stakeholders.

Develop and adapt Agentforce Sales messaging for executive audiences attending SICs, CABs, top account engagements and 3rd Party events — translating portfolio value into compelling, tailored conversations.

Work in lock-step with Events & Scaled Programs leadership, PMMs, AEs, CCO leads, and SE teams to ensure alignment on event strategy, coverage, and execution.

Track engagement, pipeline influence, and program outcomes; publish insights to optimize future programming.

What We're Looking For

5-7 years of product marketing, field marketing, or event marketing experience — ideally in a B2B SaaS environment

Demonstrated experience running executive-level programs (CABs, SICs, EBCs, or equivalent)

Strong storytelling skills — able to distill complex product value into clear, executive-level narratives tailored to specific accounts and personas

Experience with ABM strategy and working closely with field sales and account teams

Highly organized with strong program management skills and the ability to manage multiple events simultaneously

Familiarity with Salesforce products and the Sales/Revenue technology within the ecosystem a strong plus

Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. This policy applies to all employees, whether current or prospective, and covers all aspects of employment.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life & disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com

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