Our client is a fast-growing marketplace startup seeking a Head of Marketing to own end-to-end customer acquisition across both a B2C consumer brand and a B2B platform — managing $300–400K/month in ad spend and building the marketing function from the ground up.
This is a high-autonomy role for a growth marketing dynamo who can run paid media at scale, build a category-leading SEO organization, and generate viral content that drives consumer attention — all while working directly with the CEO.
What You’ll Do
- Own end-to-end customer acquisition strategy across B2C and B2B, managing $300–400K/month in ad spend across Google, Meta, TikTok, YouTube, and programmatic channels
- Optimize CAC, ROAS, and lead quality across all paid media channels
- Build and scale a category-leading SEO organization with content strategies that create durable organic acquisition advantages
- Drive viral content and out-of-the-box marketing ideas that generate consumer attention and brand awareness at scale
- Transition marketing operations from an external agency to an in-house function and eventually build and manage your own team
- Work directly with the CEO to allocate budget, run structured experimentation programs, and identify asymmetric growth opportunities
Key Requirements
- 4–8 years in growth marketing with strong B2B and B2C experience
- Scaled customer acquisition at a marketplace or fintech business
- Deep expertise in paid media — Google, Meta, TikTok, YouTube, and programmatic
- Strong SEO and organic growth strategy experience
- Creative and experimental — generates viral, out-of-the-box ideas
- Experience generating leads in legal or high-CAC industries (insurance, lending) is a strong plus