Regional Director – Caribbean, Mexico, Central America
Deutsch Family Wine & Spirits (DFWS) seeks a Regional Director for the Caribbean, Mexico and Central America. The role reports to the Vice President of International Sales and is based in the U.S. with frequent travel to the region.
The Regional Director owns the annual business plan, P&L, and revenue delivery for the region. Responsibilities include leadership, business planning, distributor relationship management, marketing alignment, and people development.
Responsibilities
- Develop and communicate a clear regional strategy.
- Create and execute the annual operating plan to meet profit and shipment goals.
- Co‑ordinate distributor and customer plans for the Caribbean.
- Grow on‑premise trade in wine and spirits.
- Ensure full portfolio representation and brand execution with distributors.
- Implement distributor programs based on brand initiatives.
- Conduct sales meetings and product presentations for distributor sales staff.
- Recommend optimal distributor partnerships by country.
- Visit distributors regularly to identify selling opportunities.
- Establish a monthly management review cadence to track progress.
- Allocate time evenly between Caribbean (50%) and Mexico/Central America (50%).
- Continuously improve operations and team effectiveness.
- Provide analytical insights to support decision making.
- Build relationships with influential regional distributors and customers.
- Prepare annual budgets and forecasts aligned with company guidance.
- Maintain a performance scorecard and oversee day‑to‑day operations.
- Mandate strict adherence to pricing strategies and manage discounts.
People Development
- Empower team members with clarity and purpose through defined roles.
- Invest in growth with guidance and feedback.
- Ignite passion and commitment across the team.
- Build a future‑ready team with required skills.
- Lead intentional meetings focused on progress.
- Attract and nurture top talent through a compelling vision.
- Serve as an outstanding coach to unlock potential.
Qualifications
- 10+ years of sales management experience, preferably in the wine & spirits industry.
- Fluent in Spanish.
- Ability to manage multiple priorities in a fast‑paced environment.
- Objective‑oriented, proactive with minimal supervision.
- Track record of exceeding business objectives.
- Inspirational leader who sets high standards.
- Strong interpersonal and leadership skills for distributor and trade account relationships.
- Hands‑on approach to achieving goals.
- Excellent written, verbal, and presentation skills.
- Strong problem‑solving, decision‑making, and organizational skills.
- Proficiency with Microsoft Office (Excel, PowerPoint, Word).
- Strong analytical and financial forecasting skills.
- Collaborate with internal departments (Marketing, BI, Finance, Strategic Accounts).
- Knowledge of competitive monitoring.
- Ability to navigate ambiguity confidently.
- Willingness to travel 40‑50% of the time.
Travel and Physical Demands
Requires frequent travel to the Caribbean, Mexico, and Central America.
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