Hallmarks Taps Former Cadillac Exec Alexis Kerr to Lead Its Mahogany Brand
Hallmark Cards has hired Alexis Kerr to lead its Mahogany Brand as vice president. The 30‑year‑old brand focuses on creating greeting cards that celebrate Black culture. In her new role, Kerr will be responsible for expanding Hallmark’s Mahogany Brand to drive a new and improved consumer experience.
- Lead the Mahogany Brand as Vice President
- Expand the brand to increase consumer engagement and market share
- Develop and execute strategies to deliver an improved consumer experience