Marketing Manager - Media platforms

Marketing Manager - Media Platforms

Immediate need for a talented Marketing Manager - Media Platforms. This is a 12+ Months Contract opportunity with long-term potential and is located in San Diego, CA (Hybrid).
Job ID:26-21614 Pay Range: $65 - $68/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
Key Responsibilities:
Campaign Planning & Strategy

Partner with the media agency to develop strategic media plans using consumer insights, market trends, and data to create hypothesis-driven go-to-market strategies aligned with business goals.
Campaign Activation

Support end-to-end execution of integrated marketing campaigns, ensuring media activations align with overall brand strategy while identifying innovative opportunities to maximize impact.
Measurement & Analytics

Collaborate with analytics and agency partners to measure campaign effectiveness through brand lift studies, Marketing Mix Modeling (MMM), and cross-channel performance reporting. Translate insights into future planning recommendations.
Competitive & Market Analysis

Monitor competitor marketing activity, identify market trends, and provide strategic recommendations to improve campaign performance.
Program & Budget Management

Assist in managing campaign timelines, budgets, media spend, and monthly forecasting.
Cross-Functional Collaboration

Serve as a liaison between brand media, brand marketing, PR, influencer marketing, and performance marketing teams to ensure alignment and seamless execution.
Partnerships & Sponsorships

Evaluate and support strategic partnerships, sponsorships, and integrated marketing opportunities that strengthen brand awareness and engagement.
Key Requirements and Technology Experience:
6+ years of experience in brand marketing, strategic media planning, marketing analytics, or consumer insights.
Experience working with or alongside media agencies; agency experience is highly preferred.
Strong understanding of traditional and offline media planning, including Linear TV, Streaming TV, Audio, Online Video, and Out-of-Home (OOH).
Familiarity with Marketing Mix Modeling (MMM), brand lift measurement, media performance reporting, and cross-channel attribution.
Experience supporting large-scale brand campaigns that drive awareness, consideration, and business growth.
Experience evaluating or managing brand partnerships and sponsorships.
Analytical mindset with a passion for testing, learning, and optimizing campaign performance.
Excellent communication, stakeholder management, and cross-functional collaboration skills.
Ability to thrive in a fast-paced, collaborative marketing environment.
Our client is a leading Financial Technology Industry and we are currently interviewing to fill this and other similar contract positions.