Marketing Manager

Marketing Manager

From small towns to signature attractions, Iowa has a story worth telling. The Marketing Manager helps bring that story to life through dynamic tourism marketing initiatives that support the Iowa Economic Development Authority's mission to make Iowa the choice for people and business.
This hands-on role manages marketing programs, fosters partner relationships, and creates engaging content to support Iowa's tourism and economic development goals through strategic marketing, storytelling, and collaboration.
Key responsibilities include:
Managing tourism marketing programs by coordinating partner-based initiatives, overseeing timelines and deliverables, and supporting program evaluation and improvement.
Executing marketing campaigns and projects, serving as a project manager for assigned initiatives such as digital campaigns and publications, while coordinating vendors, partners, and internal teams.
Developing compelling content by writing and editing marketing materials across platforms and traveling throughout Iowa to capture stories and promote tourism assets.
Ideal candidates possess:
Experience working with tourism, destination marketing, or economic development initiatives.
Proven ability to build and maintain relationships with partners, vendors, and stakeholders.
Excellent written and verbal communication skills, including experience developing marketing or media-focused content.
Dedication to uphold our core values: Accountability in Action, Innovate Together, Mission Driven.
New to the area or looking to relocate to Iowa? Visit ThisIsIowa.com to see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access to entertainment, opportunities for career growth and unrivaled access to outdoor adventures.
As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes:
Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
Great Benefits: Excellent Health, Dental, and Vision Insurance options.
Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
Flexibility: Flexible Spending Accounts (medical and dependent care).
Life Insurance: Free Life Insurance.
Support: Employee Assistance Programs and Employee Discount Programs.
The Marketing Manager position is a non-merit, non-contract position that is classified by the State of Iowa as an Economic Development Specialist 2 and is exempt per FLSA regulations.
The Iowa Economic Development Authority is an EEO/AA Employer. This is a non-merit position, candidates must follow the instructions in the "To Apply" section. Positions in this class are exempt from the screening and referral requirements of the Iowa Department of Administrative Services - Human Resources Enterprise.
The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal Right to Work laws, which protect employees' rights to work without being required to join a labor organization. For more information, please visit www.e-verify.gov.