VP of Marketing, GT School (Remote) - $200,000/year USD

You are not interested in managing campaigns. You want to own growth.

Most marketing leadership positions define success through impressions and activity. This position defines it through enrollments. At gt.school, demand is present. Families are searching for a credible, high-performance K–8 experience designed for gifted learners. Our AI-powered model speeds mastery and allows students to explore advanced interests and real-world skills. The product delivers. The market is prepared.

What we require now is a marketing leader capable of transforming demand into scale.

You will be responsible for the complete enrollment engine for GT Anywhere and will influence brand strategy across virtual, campus, and summer programs. Your objective is clear: turn high‑intention demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education.

There is no existing playbook. You will design the funnel, establish positioning, conduct experimentation, and construct a dependable execution machine using agencies, freelancers, and tools. You will function with autonomy and direct responsibility for outcomes.

If you seek ownership of a tangible target and the authority to create the system that delivers it, we should talk.

What You Will Be Doing

Taking ownership of the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC

Structuring and executing continuous experimentation to locate and resolve high‑impact conversion bottlenecks

Leveraging GenAI tools and AI-enabled workflows to enhance marketing analysis, creative iteration, funnel diagnostics, and execution velocity

Constructing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and quantifiable goals

Creating a high‑velocity execution system that delivers consistently through agencies, freelancers, AI tools, and marketing technology

Collaborating closely with enrollment and school teams to convert family feedback into more precise messaging and higher‑converting creative

What You Won’t Be Doing

Executing awareness-only campaigns that lack enrollment accountability

Serving as a request‑taker for ad‑hoc marketing tasks without clear ROI

Relying on slow approvals or large bureaucratic teams to execute

Focusing on vanity metrics that are disconnected from enrolled families

VP Of Marketing Key Responsibilities
Develop and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

Basic Requirements

Bachelor’s degree (BA or equivalent)

10+ years of experience owning full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments

Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates

Strong funnel analytics capability with a history of diagnosing issues and prioritizing high-impact improvements

Experience establishing brand strategy, positioning, and messaging at a company level

Practical GenAI fluency, with concrete examples of using AI tools or AI-enabled workflows to enhance marketing productivity, execution speed, analysis quality, or business outcomes

Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, AI tools, and marketing technology

Ability to work full-time (40 hours/week) in a remote role based in the United States

About GT School
GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student’s full potential. They’re on a mission to disrupt the broken education system and unleash the true potential of gifted minds. This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning—2–6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

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