Public Relations and Social Media Associate Job at Jobtailor in New York

Responsibilities

Support media relations activities by maintaining targeted media lists, monitoring coverage, researching opportunities, and assisting with media outreach efforts.

Coordinate editorial product loans, track requests and placements, and maintain accurate reporting, coverage, and clipping summaries.

Organize press materials, imagery, product information, and other brand assets to support storytelling initiatives and media opportunities.

Support PR events, product launches and influencer activations by coordinating logistics, vendors, gifting, travel, and event‑related communications.

Partner with marketing, creative, digital, eCommerce, retail, and customer experience teams to execute integrated campaigns and provide social media support during key brand moments.

Manage multiple projects simultaneously while maintaining strong organization, attention to detail, and adherence to deadlines.

Stay informed on industry trends, emerging platforms, influencer activity, and best practices to contribute ideas and support innovation across PR and social media initiatives.

Support execution of the brand's social media strategy by assisting with content calendars, platform management, and campaign coordination across Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and emerging channels.

Monitor social media activity and engage with followers through comments, direct messages, and mentions while maintaining a positive, brand‑aligned community experience.

Monitor social sentiment, identify engagement opportunities, and elevate customer service issues, sensitive inquiries, or potential brand concerns when appropriate.

Track and report on social media performance, engagement trends, and audience insights to support continuous improvement and strategic decision-making.

Requirements

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.

1–2 years of relevant internship or professional experience in public relations, social media, marketing, or communications.

Strong written, verbal, and interpersonal communication skills.

Excellent organizational skills with exceptional attention to detail.

Ability to manage multiple projects and priorities in a fast‑paced environment.

Experience with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

Familiarity with major social media platforms and social media best practices.

Experience using social media management, media monitoring, or reporting tools preferred.

Interest in luxury, fashion, jewelry, beauty, or lifestyle brands preferred.

Positive attitude, strong initiative, and willingness to learn.

Flexibility to support occasional evening and weekend events.

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In Summary: Support PR events, product launches and influencer activations by coordinating logistics, vendors, gifting, travel, and event‑related communications . Manage multiple projects simultaneously while maintaining strong organization, attention to detail, and adherence to deadlines . Stay informed on industry trends, emerging platforms, influencer activity, and best practices .

En Español: Responsabilidades Apoyar las actividades de relaciones con los medios de comunicación mediante el mantenimiento de listas mediáticas dirigidas, monitoreo de cobertura, investigación de oportunidades y comunicaciones relacionadas con eventos. Coordinar préstamos de productos editoriales, rastrear solicitudes y colocaciones, y mantener informes precisos, cobertura y resúmenes de recortes. Organizar materiales de prensa, imágenes, información sobre productos y otros activos de la marca para apoyar iniciativas de narración de historias y oportunidades médicas. Responder a los acontecimientos PR, lanzamientos de productos y activaciones de influencers coordinando logística, vendedores, regalos, viajes y comunicación relacionada con eventos . Socio con equipos de marketing, creativos, digitales, comercio electrónico, minorista y experiencia del cliente para ejecutar mensajes integrados y proporcionar apoyo en momentos clave de redes sociales. Gestionar múltiples proyectos simultáneamente mientras se mantiene una organización sólida, atención al detalle y cumplimiento de plazos. Mantenerse informado acerca de tendencias de la industria, plataformas de comercialización de producto y acciones de influenciadores mediante la coordinación de estrategias, donaciones, viajar, e innovación. Identificar las oportunidades de compromiso y elevar los problemas del servicio al cliente, consultas sensibles o posibles preocupaciones sobre la marca cuando sea apropiado. Seguir un seguimiento e informar sobre el rendimiento de las redes sociales, tendencias de participación y conocimientos de la audiencia para apoyar la mejora continua y la toma de decisiones estratégicas. Requisitos Licenciatura en Comunicación, Relaciones Públicas, Marketing, Periodismo u otro campo relacionado. 12 años de pasantía relevante o experiencia profesional en relaciones públicas, medios sociales, marketing o comunicaciones. Fuertes habilidades de comunicación escrita, verbal e interpersonal. Excelentes habilidades organizacionales con una atención excepcional a los detalles. Capacidad para gestionar múltiples proyectos y prioridades en un entorno acelerado. Experiencia con Microsoft Office Suite (Excel, Word, PowerPoint, Outlook). Familiariedad con las principales plataformas de redes sociales y prácticas de medios sociales.