Media Director, Programmatic

Razorfish Programmatic Media Lead

Hi thereat Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (20242026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed nextthis is the place to do it.
Responsibilities

Lead programmatic strategy across a portfolio of client accounts, translating business objectives into sophisticated biddable media approaches, investment frameworks, and measurement plans
Oversee the planning, execution, management, and optimization of complex online biddable media campaigns and programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
Guide teams through campaign readiness, including creative asset delivery, insertion orders, campaign artifacts, partner requirements, and all relevant launch documentation
Serve as a senior programmatic lead for clients, communicating strategy, performance drivers, innovation opportunities, upcoming activations, and new or never-been-done-before tactics with clarity and confidence
Deliver executive-level insights and strategic recommendations to clients, connecting performance trends, optimizations, audience learnings, and marketplace shifts to measurable business outcomes
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth
Build strong cross-functional partnerships with strategy, planning, analytics, creative, account, investment, and technology teams to drive integrated programmatic solutions
Evaluate and shape direct programmatic partnerships, private marketplace opportunities, preferred deals, and DSP-led buying strategies to advance client goals and agency best practices
Qualifications

Deep programmatic media expertise, strong strategic judgment, executive-level communication skills, and a proven ability to lead teams, client relationships, and complex campaign portfolios
10+ years of experience in programmatic media, including hands-on and leadership experience across Display, Video, Mobile, CTV/OTT, audio, and/or emerging biddable channels
Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms
Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path optimization opportunities
Strong analytical, organizational, financial, and communication skills, with a demonstrated ability to translate data into strategic recommendations for senior clients and internal leadership
Significant client-facing experience with the ability to identify risks, manage escalations, influence stakeholders, and guide teams through complex business and campaign challenges
Ability to bring forward innovative, first-to-market, and never-been-done-before tactical recommendations that align with client goals and marketplace trends
Experience leading, coaching, and developing multi-level programmatic teams, with a focus on quality delivery, operational excellence, career growth, and inclusive team culture
Proficiency in Microsoft Office Suite, with advanced Excel skills and the ability to work with reporting, forecasting, and performance analysis tools
Compensation Range: USD $121,315.00 - USD $166,000.00/Annually.