Senior Account Executive, Corporate Reputation Practice

Senior Account Executive

At MSL, we're on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We're proud to partner with incredible brands, companies and leaders who want to push boundaries and create change

and we're looking for passionate creators and storytellers who want to do the same. But it's not just our work (and the awards we win for it) that energizes us, it's who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a "Best Place to Work" in the industry year over year.
MSL is currently seeking a Senior Account Executive (3+ years' experience) for our Corporate Reputation practice. As an integral member of the team, this role will be responsible for the development and execution of PR plans and leading day-to-day account activities for some of the agency's most important corporate clients.
The ideal candidate is a corporate generalist who is well versed in account management, content strategy, writing, media relations and executive visibility. Experience or interest in B2B is ideal as we continue to grow our client business in this sector.
Responsibilities:
Demonstrates tactical and strategic knowledge of PR principles and skills with the ability to develop communications programs, campaigns and annual plans with oversight from senior managers
Presents proactive and strategic thinking to advance the business and elevate client work, including the ability to apply competitor intelligence and trend spotting to identify new opportunities
Contributes to key client correspondence, including daily updates, weekly status calls, monthly activity reports, etc. and actively engages in client and account team meetings
Plays key role in building reporter relationships, developing and editing press materials, and leading strategic, proactive media outreach
Demonstrates research abilities to support client programs, including analysis of media coverage and online conversation and identification and categorization of various stakeholders, including organizations and individuals to be engaged by clients
Manages various projects for clients from initial concept to completion

anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing work quality and ensuring deadline and budget(s) adherence
Assists project managers on tracking and monitoring account financials
Participates in new business process by providing research, audit support, proposal preparation and general support throughout the pitch process
Helps coach and motivate junior staff to produce quality work and challenge them by providing growth opportunities
Possesses a strong understanding of MSL's positioning and goals; emulates behaviors consistent with MSL's values
Requirements/Skills:
At least three years of relevant experience in Public Relations, Marketing, Communications and/or related fields
Proven ability to lead and manage multiple small or medium-sized projects simultaneously
Clear understanding of the clients' businesses and their missions
Ability to help develop PR programming and plans, implement integrated tactics and mentor junior account team members
Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with media
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.