Social Media Manager

Social Media Manager

Nearly two centuries in, Pabst is still rewriting the playbook. We're the team behind some of America's most recognizable beer brands

driven by creativity, grit, and a passion for what's next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.
We're looking for a Social Media Manager in Los Angeles, to lead social across our brand portfolio

creating earned media moments on Instagram, TikTok, and emerging platforms while ensuring consistent, brand-specific execution across channels. You'll play a key role in shaping how Pabst brands show up in culture

turning moments, trends, and creative ideas into content people actually want to engage with.
This is a hands-on role for someone who understands that social media is both creative expression and a structured process. You'll work across Pabst Blue Ribbon, Lone Star, Rainier, Innovation brands, and regional legacy brands, adapting voice, tone, and tactics while staying true to brand guidelines and business goals.
Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how some of the most recognizable beer brands in the country show up in culture, influence real business outcomes, and help define what modern, earned-first brand storytelling looks like at scale.
Flexibility Work that fits your life

unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
Great Benefits Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.
Great People A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.
Social Strategy and Execution
Own day-to-day social media strategy and execution across multiple brands and platforms, with a focus on Instagram and TikTok
Translate brand positioning and guidelines into culturally relevant, platform-native content
Create and capitalize on earned media moments that drive conversation, relevance, and shareability
Balance planned content with real-time, reactive opportunities tied to culture, events, and brand moments
Content Development and Management
Partner with internal teams and external creators to develop original, scroll-stopping content
Manage content calendars across multiple brands and platforms, ensuring consistency, quality, and timeliness
Oversee asset creation, management, approvals, and versioning across brands and stakeholders
Stay on top of platform best practices, trends, and algorithm shifts
Influencers, Ambassadors, and Partnerships
Collaborate with celebrity influencers, creators, and brand ambassadors to extend reach and cultural relevance
Support casting, briefing, and execution of influencer and creator partnerships
Ensure influencer content aligns with brand voice, legal requirements, and campaign objectives
Tools, Analytics, and Platform Management
Use social media management and analytics tools to schedule, publish, monitor, and report across brands and platforms
Track performance, engagement, and growth, translating insights into actionable recommendations
Partner with internal teams to align social KPIs with broader brand and business objectives
E-commerce and Channel Integration
Support social commerce initiatives in partnership with Pabst's e-commerce partner
Integrate social storytelling with e-commerce moments, drops, and campaigns where relevant
Understand how social content drives discovery, consideration, and conversion
The salary range for this role is $70,000 - $80,000 based on experience. This is an office based position in Los Angeles.
PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.