Product Marketing Manager

Job Summary

As a Product Marketing Manager, you will lead the team responsible for telling the world—and the company—our story. You will be our chief advocate for MRI's data strategy and solutions globally, creating compelling stories that bring our vision to life for market intelligence, benchmarking, and partner related integrations. You will also craft the strategy around the messaging and marketing for new launches, ensuring our buyers understand how our data solutions support MRI's platform and related products including MRI Agora Insights. Your role is to translate complex ideas into tangible, impactful stories that resonate with our market, clients, and go‑to‑market teams.
Responsibilities

Product positioning and messaging: develop and maintain differentiated positioning and messaging for your solutions; understand and document key business and technical benefits for buyers.
Champion product adoption: work cross‑functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to position, pitch and close deals that include your solutions.
Sales Enablement: communicate the value proposition of the products to GTM teams and develop sales tools that support the selling process, including external content such as PowerPoint presentations, brochures, data sheets, and internal content such as competitor cheat sheets and training materials.
Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment; collaborate with the data team for go‑to‑market planning for new data‑driven offerings and partnerships, ensuring alignment with platform‑wide launches.
Demand generation & content creation: provide input into demand generation and campaign planning; shape campaigns and initiatives that showcase MRI as a leader in connected real‑estate data; advise on thought leadership content, including market insights, white papers, eBooks, blogs, webinars and more.
Digital Content: develop and maintain data content and strategy for global websites, working with the data team and other Marketing members to optimize for search and advocacy.
Market intelligence: develop and maintain an understanding of industry trends, competitor capabilities and customer needs; share relevant information with Product Management, Sales and other Marketing team members.
Lead internal and external enablement: create content and lead internal training on new products and features, client‑facing webinars, breakout sessions at our annual user conference, Ascend, and run cross‑functional meetings to support all efforts.
Support thought leadership: leverage research and knowledge to create compelling assets that support our vision; position MRI as a thought leader in data‑driven real‑estate strategy, covering benchmarking, analytics maturity and AI‑powered decision support.
Qualifications

5 years’ minimum experience in a Product Marketing role in a B2B SaaS environment.
Experience marketing data products, analytics platforms or benchmarking solutions; ability to translate complex data/analytics concepts into client value stories.
Strong technical acumen with a knack for storytelling; strong written and verbal communication skills.
Experience leading go‑to‑market initiatives and informing demand strategies.
Experience delivering sales training and webinars.
Experience working closely with product management teams throughout the product development process.
Experience with Salesforce, Pardot, Seismic, Klue, and PowerBI.
Experience in PropTech or real estate is a plus.
Benefits

Competitive 401(k) plan with company match.
Medical coverage options and HSA benefit.
Parental leave program.
20 days PTO plus observed holidays and 15 hours of flex time per year.
Tuition reimbursement and professional development resources.
Two weeks of remote work per year.
MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. We believe belonging is a direct result of diversity, equity and inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success.

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