Omnichannel Marketing Strategist — DTC/HCP Campaigns

Bristol-Myers Squibb in Atlanta, GA is seeking an Omnichannel Marketing Specialist to lead and execute omnichannel campaigns for a cardiovascular or immunology brand. Hybrid role (50% on-site) with cross-functional collaboration across Brand, Agency, Capabilities, and Analytics.
You will manage external partners, ensure MLR approvals, and drive KPI-based optimization, leveraging digital tactics, CRM, and media programs.

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