Social Media and Marketing Coordinator at The Head Spa Sanctuary

Social Media and Marketing Coordinator – The Head Spa Sanctuary – Pineville, NC, USA
Job Summary
Full‑time, on‑site, Monday–Friday, general business hours 9:00AM–5:00PM (flexible for evenings/weekends as needed). A hands‑on marketing role that blends creative strategy with project management. The Coordinator will create, edit, and schedule branded content; develop campaigns, email newsletters, social media, SEO, and community outreach; and maintain brand consistency across all touchpoints.
Responsibilities Brand & Graphic Design – Design brochures, menus, signage, promotional and in‑spa collateral; create social media graphics, email assets, and other materials; maintain luxury brand consistency; assist with new service launches, seasonal promotions, and product releases.
Social Media & Content Marketing – Manage content calendar; plan, schedule, and publish posts across Instagram, Facebook, TikTok, YouTube Shorts, and other channels; produce engaging Instagram/TikTok stories, reels; write captions and copy; monitor engagement and foster community; stay current on trends.
Social Media Video Editing – Edit short‑form videos from existing footage; add captions, graphics, transitions, music; optimize for each platform. No cinematic editing required.
Marketing Campaigns – Coordinate monthly campaigns; support new service launches; develop creative strategies; execute across social, email, website, and in‑spa materials.
Email Marketing – Plan, design, write, and schedule email campaigns; maintain calendar; track performance (open, click‑through, conversions); segment audiences; collaborate with leadership on booking and retail initiatives.
Content Creator Partnerships – Recruit and manage local content creators; coordinate visits and deliverables; maintain relationships; track ROI.
Events & Community Outreach – Coordinate community events and activations; represent the spa at networking events; build partnerships; assist sponsorships.
Public Relations – Draft press releases; coordinate media opportunities; build relationships with local publications and broadcasters.
Digital Marketing – Manage Google Business Profile; coordinate website updates; support SEO initiatives; improve online visibility.
Guest Reputation Management – Monitor online reviews; respond and maintain voice; develop strategies for positive reviews.
Analytics & Reporting – Track campaign performance; monitor social growth; analyze email data; recommend improvements; provide regular insights to leadership.
Qualifications Experience in marketing, communications, branding, or social media management.
Strong graphic‑design skills (Adobe Creative Suite and/or Canva Pro).
Experience creating print and digital marketing materials.
Experience editing short‑form social‑media videos.
Experience managing email campaigns.
Strong copywriting and communication skills.
Experience coordinating marketing campaigns.
Experience working with content creators.
Strong organization and project‑management skills; ability to juggle multiple deadlines.
Hospitality, luxury spa, wellness, beauty or lifestyle marketing experience (preferred).
Event or community marketing experience (preferred).
Public‑relations or media outreach knowledge (preferred).
Google Business Profile and website content management (preferred).
Email‑marketing platforms: Mailchimp, Klaviyo, Constant Contact, Mangomint, or similar (preferred).
Google Analytics and basic SEO knowledge (preferred).
Preferred Qualifications Experience in hospitality or luxury wellness marketing.
Event planning or marketing skills.
Knowledge of PR/media outreach.
Google Business Profile management.
Website content management.
Mailchimp, Klaviyo, Constant Contact, Mangomint, or similar expertise.
Google Analytics, basic SEO.
Benefits Competitive salary based on experience.
401(k) with company match.
Paid time off.
Employee discounts.
Complimentary service credits.
Opportunities for professional growth and advancement.
Work alongside an innovative, collaborative team.
Portfolio Requirements Applicants should submit a portfolio including graphic‑design samples, marketing‑campaign examples, short‑form video editing samples, social‑media examples, and any branding or promotional materials that demonstrate creativity, organization, and attention to detail.
Schedule – Full‑time Monday–Friday, standard hours 9:00AM–5:00PM; occasional evenings and weekends required.
Location – In‑person at The Head Spa Sanctuary.

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