Marketing Manager

Cleveland Dairy Queen is a locally owned and operated multi-unit franchise that oversees the Dairy Queen brand across Lake, Geauga, and Cuyahoga Counties. We are seeking a Marketing Manager to oversee the social media landscape and marketing initiatives across our 20+ locations in the Cleveland region. This role is pivotal in shaping our community presence, enhancing our digital footprint, and fostering connections, both online and in person.
Key Responsibilities Social Media Own social media strategy across all accounts to maintain a strong, consistent online presence (Facebook, Instagram, TikTok, Mobile and Delivery Platforms)
Create compelling social and digital content, and maintain a content calendar across all locations
Capture photo and video on-site at stores and events for use across channels
Manage online reviews and customer messages, responding and escalating to store managers as needed
Campaigns & Promotions Devise and implement regional marketing strategies that execute the broader Dairy Queen marketing mission
Lead our summer cause marketing program (Miracle Treat Day)
Develop sales and promotions based on trends in the restaurant and fast food industry
Plan and manage paid social campaigns
Community & Brand Plan and execute community events, capturing and amplifying the DQ spirit
Actively engage with the local community online and in person to foster brand loyalty
Train and oversee social media leads at each store to ensure brand consistency and local engagement
Operations & Reporting Track and analyze performance across social and promotions, reporting results to leadership on a regular cadence
Develop the digital tools necessary for operations, including menu, feature, and exterior boards
Develop hiring materials that reflect our brand's culture and attract top talent
Take on additional marketing, content, and event projects as they arise across the business.
Qualifications Bachelor’s Degree
3–5 years of marketing experience
Proficient with digital marketing tools, including Canva, Photoshop, Facebook/Meta Ads, and Excel
Able to shoot and edit photo and video content for socials
Uses data to measure campaign results and guide decisions
Creative, with a strong sense for content that engages an audience
Highly independent self-starter who generates ideas and runs with them
Strong written and verbal communication skills
Comfortable presenting ideas and campaigns to franchisees and store teams
Highly organized, able to manage multiple stores and projects at once
Willing to travel between locations in Lake, Geauga, and Cuyahoga Counties
Available to work some evenings and weekends for events
Experience in the quick service or restaurant industry is a plus, but not required
Salary and Benefits Salary Range $65,000 - $75,000 (Dependent on experience and skill set)
Health and Dental Insurance
Paid Time Off
IRA Eligibility and 3% Employer Match After One Year
Annual Performance-Based Bonus
Mileage Reimbursement
Cleveland Dairy Queen provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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