Digital Marketing Manager

About IJM International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,200 professionals works worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable.
Responsibilities Lead the strategy, execution, and delivery of integrated digital marketing campaigns across IJM’s digital channels.
Execute high-impact digital campaigns across website optimization, SEO, SEM, email marketing, social media, and audience personalization to drive awareness, engagement, and conversion.
Leverage marketing technology platforms, including CDPs, marketing automation, and analytics tools, to deliver personalized digital experiences and continuous optimization.
Partner with Creative, Communications, Product, Technology, and Fundraising teams to ensure coordinated, mission-aligned messaging.
Translate campaign objectives into clear requirements for landing pages, user journeys, and integrated digital experiences in collaboration with UX and development teams.
Analyze campaign performance, user behavior, and conversion data to inform testing, optimization, and performance improvements.
Manage paid media performance, budget allocation, and agency relationships to maximize return on investment.
Guide content structure, publishing workflows, and governance within CMS platforms in collaboration with technology partners.
Ensure all digital marketing activities align with brand standards, compliance requirements, and campaign KPIs.
Participate in IJM’s community of spiritual formation.
Qualifications Bachelor’s degree in digital marketing, design, development, user experience, or a related field.
5 to 7 years of experience in digital marketing with demonstrated success managing multi-channel campaigns.
At least two years of experience managing digital marketing teams or functions.
Proven success developing and executing digital marketing strategies that drive revenue growth and audience engagement.
Experience integrating and evolving marketing technology platforms.
Deep experience with digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, CDPs, marketing automation tools).
Strong understanding of SEO, SEM, email marketing best practices, and audience personalization strategies.
Critical Qualities Eager commitment to IJM’s Core Values: Christian, Professional, and Bridge-Building.
Strategic systems thinker with a strong analytical mindset and results orientation.
Collaborative, mission-driven leader who builds trust across teams and disciplines.
Clear communicator able to influence technical and non-technical stakeholders.
Disciplined, detail-oriented, and effective at prioritization.
Passion for creating user-centered digital experiences that drive action.
Self-starter with strong initiative and a learning mindset.
Benefits Comprehensive medical/dental/vision benefits.
Monthly commuter and parking benefits in the DC metro area.
Retirement benefit options.
Paid leave starting at 23 days, 12 holidays (plus early release the day prior).
Daily, quarterly, and annual community spiritual formation.
Robust staff care resources.
EEO Statement Candidate selection is based on technical competence, recruitment, selection, and hiring criteria subject to assessing the candidate’s value congruence and thorough background, police clearance, and reference check processes. At IJM, we are committed to building a diverse workforce through fair and equitable employment practices. While we welcome people of all backgrounds to apply, IJM legally requires under Section 702 of Title VII of the Civil Rights Act of 1964 that all employees practice a mature orthodox Christian faith, as defined by the Apostles’ Creed. IJM requires a background check, police clearance, and thorough review of references.

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