Marketing Lead – Digital Brand & Creator Strategy

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering the best experience for our customers and fostering an inclusive workplace culture where all employees feel respected, valued, and empowered to contribute to the company’s success.
Company Overview

PNC’s Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business. Our established Brand Platform, Brilliantly Boring, positions the company with a human, unbank‑like tone and empathy advantage.
Role Overview

As a Marketing Lead within PNC's Marketing organization, you will be based in a Marketing Hub and lead the strategic management and continuous optimization of PNC’s digital brand presence across key channels and partner ecosystems. The role ensures the Brilliantly Boring brand platform is represented accurately, consistently, and at the highest level of quality.
Key Responsibilities

Uphold a consistent, high‑quality brand presence across digital channels by identifying gaps and opportunities, then recommending practical, scalable enhancements that maximize impact and efficiency.
Shape how PNC shows up across the full ecosystem—including owned sites, social/video platforms, and influencer‑driven environments.
Develop and inform influencer strategy, identifying opportunities to extend brand reach, relevance, and cultural connection through creators and partnerships.
Provide recommendations on how PNC can better engage priority audiences based on behavior, trends, and platform dynamics.
Monitor industry trends, cultural shifts, and competitive activity; apply learnings to evolve brand presence and approach.
Serve as a strategic connector across brand, media, web, and content teams to drive aligned execution.
Establish measurement criteria to evaluate digital brand performance, consistency, and audience impact across key channels and activations.
Translate insights and results into clear recommendations that optimize current work, guide future investment, and strengthen PNC’s digital brand presence.
Ideal Candidate

Strong brand strategist with a clear point of view on how brands show up in digital culture and the ability to package insights and recommendations to influence decisions and drive alignment.
Deep understanding of digital ecosystems—including content, platforms, influencer/creator landscapes, and emerging AI tools that inform brand strategy, content optimization, and audience engagement.
Analytical problem‑solver who uses data, performance insights, and audience signals to inform decisions, prioritize opportunities, and translate learnings into action.
Strategic thinker who can quickly assess the current state and identify opportunities to improve and scale.
Nimble and solutions‑oriented, with a bias toward action and continuous improvement.
Demonstrates strong pattern recognition—able to identify what works and extend it across channels.
Comfortable operating across strategy and execution in a fast‑moving, matrixed environment.
Strong collaborator and influencer, able to align diverse stakeholders around a unified vision.
Highly attuned to audience behavior, trends, and competitive landscape.
Experience & Qualifications

5+ years in brand, digital, integrated, or content marketing.
Experience shaping or influencing brand presence across digital channels and/or influencer programs.
Strong understanding of platform ecosystems (web, video, social, creator/influencer).
Proven ability to work cross‑functionally across brand, media, partnerships, and execution teams.
Experience developing strategic frameworks or scalable approaches that improve marketing effectiveness.
Compensation

Base salary: $91,000.00 – $202,800.00 (varies by location, market data, and experience). This role is incentive eligible with payments based on company, business and/or individual performance.
Benefits

Medical/prescription drug coverage (with Health Savings Account feature).
Dental and vision options.
Life insurance for employees and spouses/children.
Short and long‑term disability protection.
401(k) with PNC match, pension and stock purchase plans.
Dependent care reimbursement account and child/elder care backup.
Adoption, surrogacy, and doula reimbursement.
Educational assistance, including select programs fully paid.
Wellness program with financial incentives.
Paid time off: maternity/parental leave, paid holidays, vacation days, and other days as per eligibility and years of service.
Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA).
Disability Accommodations Statement

If accommodation is required to participate in the application process, please contact AccommodationRequest@pnc.com or call 877-968-7762 and say \"Workday\" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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