Director of Sales and Marketing

At Makeready, we are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they worked, because they’ve always seen themselves as part of something bigger.

We are seeking a dynamic and strategic Director of Sales & Marketing to lead commercial strategy, revenue generation, and market positioning for one of our distinctive hotels. This role is ideal for a relationship-driven sales and marketing leader who understands lifestyle hospitality, thrives in a fast-paced environment, and knows how to bring a property’s story to life in a meaningful and measurable way.

The Director of Sales & Marketing will oversee all sales, marketing, catering, and revenue-driving initiatives for the property. This leader will partner closely with the Managing Director, Revenue Management, Marketing, and Operations teams to drive topline performance, strengthen brand awareness, and ensure the hotel is competitively positioned within the market.

Requested Tasks

Develop and execute comprehensive sales and marketing plans to achieve revenue targets and maximize profitability

Lead, mentor, and motivate the sales and marketing team to drive performance and exceed goals

Identify new business opportunities, negotiate contracts, and maintain relationships with key accounts and partners

Collaborate with revenue management to optimize pricing strategies and increase market share

Conduct market research and analysis to identify trends, competitor activity, and customer preferences

Develop annual budgets in conjunction with property Managing Director, Director of Finance, and Director of Revenue Management

Manage the hotel's brand identity and ensure consistent messaging across all marketing channels

Oversee the development of marketing collateral, digital content, and advertising campaigns

Monitor and analyze sales and marketing metrics to measure effectiveness and ROI

Act as primary lead of all property marketing, digital, social media and public relations initiatives

Direct local market strategies for promotions, partnerships, local community outreach and events

Serve as property liaison to hotel teams including food & beverage, front desk and operations teams

Collaborate with Makeready home office teams and agencies to drive revenue and brand awareness

Responsible for ensuring print and digital advertising materials (email, website, paid media, online listings, OTAs) are accurate, on brand and aligned with business goals

Act as brand champion and collaborate with Makeready branding and communication team to ensure brand alignment for all property brands

Represent the hotel at industry events, trade shows, and networking opportunities

Work closely with other departments to ensure seamless guest experiences and alignment with brand standards

Minimum 5+ years of experience in sales and marketing roles within the hospitality industry

Minimum 2+ years of leadership experience

Proven track record of driving revenue growth and achieving sales targets

Strong leadership, communication, and interpersonal skills

Strategic thinker with the ability to develop and execute effective sales and marketing strategies

Excellent negotiation and relationship-building skills

Proficiency in CRM software, digital marketing platforms, and Microsoft Office Suite

Ability to thrive in a fast-paced, dynamic environment and lead a high-performing team

This role will require travel; the team member must be able to travel independently via airplanes, cars, car services and hotels

Adhere to Makeready Travel Policies and Procedures

Adhere to Makeready policies and procedures as defined

As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company‑matched dependent care & 401k, student loan repayment program and a wide range of additional ancillary benefits. The health, happiness and well-being of our team is our top priority.

We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.

Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities and job performance.

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