Marketing Manager

Leadership Level Position

Developing and implementing integrated marketing campaigns for U.S. Bank Corporate Payments transportation products that generate demand and accelerate the sales cycle. The role will work closely with many parts of the organization, including the product and sales teams to develop campaigns that deliver sales qualified leads into the sales pipeline. The Growth and Demand Marketing Manager will work with the Group Project Manager to analyze marketing program results for future optimization and use those learnings to build improved marketing programs. Proven ability to thrive in a complex, fast-paced environment adapting to the changing market environment. Must be a self-starter and have agility in thinking and delivery, along with proven ability to take direction in support of company goals. Must have proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget.
Responsibilities Include
Lead the end-to-end buyer journey for targeted commercial segments, aligning top-of-funnel awareness with middle/bottom-funnel conversion
Develop and execute integrated campaigns in collaboration with agencies, product, sales and technical teams to deploy digital, ABM, and content assets
Serve as one of the primary marketing liaisons for commercial sales leaders, translating their business priorities into scalable marketing strategies (rather than one-off tactical requests)
Leverage knowledge of marketing automation and emerging technologies to be an advocate for the business line as new tools and sites are implemented by centralized channels
Lead and execute plans for presence at trade shows, conferences, seminars and other regional events
Own channel performance, lead-to-opportunity conversion metrics, and reporting back to bank leadership
Accurately assess and analyze situations to problem-solve and identify solutions
Successfully negotiate contracts and activate vendor relationships for the benefit of the company and our brand
Be aware of changing market dynamics and collaborate with third party vendors and partners to test and learn new ways to engage and communicate with customers and prospects
Make decisions guided by policies, procedures and business plans; receives guidance from senior manager
Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
Preferred Qualifications
At least 8 years in lead generation marketing is required, and B2B marketing experience is preferred
Significant experience with both outbound, inbound and demand generation marketing tactics.
Experience marketing to procurement or supply chain professionals or complex financial services
Knowledge of and an aptitude for CRM, marketing automation systems, web analytics and emerging marketing technologies
Proven ability to communicate with senior level stakeholders
Ability to lead multiple cross functional marketing projects simultaneously
Strong attention to detail
Bachelor's degree required. Advanced degree preferred
Basic Qualifications- Bachelor's degree, or equivalent work experience- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Benefits:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.