Events & Campaign Marketing Manager

Events & Campaign Marketing Manager

The Manager, Industry Events & Trade Shows leads the strategy, planning, execution, and measurement of a high impact segment of Cox Automotive's portfolio of industry events and trade shows. This role is responsible for maximizing the value of event investments by driving client engagement, lead generation, brand visibility, and market leadership.
Working closely with cross-functional teams and key stakeholders, the manager develops and executes event strategies that align with business objectives and deliver measurable results. Key responsibilities include sponsorship strategy and negotiation, vendor and partner management, budget oversight, event operations, project management, and post-event reporting and ROI analysis.
The ideal candidate is a strategic, results-oriented leader with strong relationship-building, analytical, and communication skills, capable of influencing stakeholders, driving operational excellence, and successfully managing multiple high-priority initiatives in a fast-paced environment.
Experience in trade shows, exhibit management, and the automotive industry is preferred.
Strategic Leadership

Develop and execute event strategies that align with organizational priorities, business objectives, and growth initiatives.
Provide strategic recommendations on event investments, sponsorship opportunities, audience engagement, and activation approaches.
Partner with business leaders and key stakeholders to align messaging, target audiences, and event objectives.
Leverage data, industry insights, and performance metrics to guide sponsorship and industry event participation decisions.
Event Strategy and Execution

Lead the planning, execution, and evaluation of industry events and trade shows to ensure successful delivery and measurable outcomes.
Negotiate sponsorship agreements and manage relationships with event organizers, vendors, and external partners.
Oversee all event logistics, production elements, registrations, and deliverables to ensure seamless attendee and client experience.
Ensure alignment of event strategy, execution, and stakeholder expectations throughout the event lifecycle.
Operational Excellence

Manage event budgets, contracts, invoices, and financial reporting, ensuring effective stewardship of company resources.
Oversee project timelines, deliverables, and execution plans to ensure events are delivered on time and within budget.
Drive continuous improvement initiatives and operational best practices to enhance efficiency, scalability, and event effectiveness.
Adapt processes and execution strategies to meet evolving business needs and organizational priorities.
Measurement and Insights

Develop and deliver post-event reporting, including performance analysis, ROI measurement, and actionable recommendations.
Monitor event outcomes and key success metrics to identify opportunities for optimization and future investment decisions.
Translate event data and insights into strategic recommendations that improve program performance and business impact.
Stakeholder and Relationship Management

Build and maintain strong relationships with internal stakeholders, including sales, marketing, and product teams, to ensure alignment and successful event execution.
Cultivate productive partnerships with industry associations, event organizers, publishers, agencies, and vendors.
Influence cross-functional teams and stakeholders to drive collaboration, accountability, and achievement of shared objectives.
Lead through influence, fostering a collaborative and results-oriented environment across internal and external partners.
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Join the Cox family of businesses and make your mark today!