Digital Brand & Reputation Manager

Digital Brand & Reputation Specialist

Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Brand & Reputation Specialist to join our team, in-person in Farmington Hills, MI. The Digital Reputation & Local Search Specialist role is responsible for strengthening Beztak's online brand presence by managing and optimizing key reputation platforms and local search systems across a multi-location portfolio. This position oversees tools that enhance AI-driven review management, ensure accurate listings, improve customer engagement, and elevate AEO-focused local search performance. The role requires a detail-oriented, digitally fluent marketer who excels at system optimization, brand consistency, and leveraging AI to improve the digital customer experience. It is not a graphic design or social media content creation role, but rather a strategic, operational position centered on platform management and continuous optimization.
Essential Functions:

Manage and optimize Beztak's reputation management platform ecosystem
Utilize platform recommendations and analytics to improve online visibility and brand performance
Oversee review solicitation and response strategies across property and corporate accounts
Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews
Ensure listings accuracy and optimization across all digital directories and local search platforms
Support AEO and local search optimization initiatives
Partner with internal teams and external creative partners to oversee visual and branding initiatives
Provide quality control and creative oversight on marketing and visualization projects
Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence
Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes.
Working in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills
Personal Qualities:

Customer Service Orientation

extends to both internal and external customers.
Strong project management skills
Collaborative mindset
Confident and dynamic personality
Qualifications and Education:

Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar
2-3 years of experience in digital marketing and presence, reputation management, or local search optimization
Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred
Familiarity with AI-assisted marketing and customer engagement tools
Strong understanding of:

online reputation management
local SEO/listings management
customer review strategy
digital brand consistency

Exceptional written communication and editorial judgment
Strong organizational skills and attention to detail
Ability to manage multiple properties/accounts and prioritize effectively
Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus
Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer
Beztak Perks & Benefits:

Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don't have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E's: Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team. Some of our most popular benefits include:
401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
Generous Paid Time Off in addition to paid company holidays and a "Float" Holiday to celebrate a day or holiday that you hold special
Life Insurance, provided at no cost to the employee.
Five medical plan options

several including a Health Savings Account with an employer contribution
Employee Assistance Program

free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
Employee Referral Program
Tuition Reimbursement Program