Director, North America Wealth & Individual Investor Marketing

Director, North America Wealth & Individual Investor Marketing

We are seeking a highly strategic, data-driven, and growth-oriented marketing leader to serve as Director, North America Wealth & Individual Investor Marketing. This leader will play a pivotal role in shaping and executing marketing strategies that drive engagement across the U.S. intermediary and retail channels

including RIAs, broker-dealers and bank advisors.
The Director will lead the development and execution of marketing programs designed to drive awareness, engagement, influence business priorities, lead generation, and business growth across the wealth management and individual investor segments.
Partnering closely with the sales, strategic accounts and product marketing teams to deliver initiatives that bring our firm's highest- investment solutions to U.S. advisors and investors. This leader has the skillset to launch and sustain products, including separately managed accounts, direct indexing, ETFs, model strategies, private markets and mutual fund offerings. From early planning through long-term engagement, this role will guide products through the full lifecycle and develop campaigns that resonate with both advisors and end investors.
This is an opportunity for a strategic and hands-on marketing leader who thrives in a collaborative, fast-paced environment. The ideal candidate will bring a proven track record of building and optimizing sophisticated marketing programs that influence advisor and investor behaviors while delivering measurable business outcomes.
Key Responsibilities
Develop and Execute Growth Marketing Strategy
Business Partnership & Commercial Enablement
Campaign Leadership & Operational Excellence
Lead Team Development and Cross-Functional Collaboration
Performance Measurement & Insights
Qualifications and Required Experience
Bachelor's degree in Marketing, Finance, Business, or a related field.
10+ years of progressive marketing experience within asset management or financial services, ideally focused on intermediary and advisor marketing.
Experience in marketing a range of investment products, including ETFs, SMAs, model strategies, mutual funds and private markets
Demonstrated success leading paid media and digital demand generation programs at scale.
Demonstrated success developing and executing integrated marketing campaigns and commercialization initiatives for investment products and business solutions.
Strong understanding of intermediary distribution channels, including broker-dealers, banks, wirehouses and RIA segments.
Experience operating effectively in a hands-on, collaborative environment with the ability to balance strategic leadership and execution responsibilities.
Proven ability to influence stakeholders and build strong partnerships across sales, product, compliance, and executive leadership teams.
Experience managing complex, cross-functional initiatives within a matrixed global organization.
Strong analytical mindset with experience using data and insights to drive marketing effectiveness and business outcomes.
Familiarity with Salesforce, Marketo, Seismic, Workfront or other marketing automation and CRM tools.
Exceptional communication, collaboration, stakeholder management, and project leadership skills.
A strategic, proactive mindset with a passion for innovation, continuous improvement, and measurable business impact.
This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.
Equal Employment Opportunity

Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status, or any other characteristic protected by law.