Sr. Program Manager, Integrated Marketing Strategy

Overview

This role is at the forefront of leading cross-divisional and marketing partners to drive the business and the brand forward through marketing strategies and integrated campaigns that amplify across customer touch points. A champion of the REI brand and the co-op's strongest points of differentiation, this role is central to driving prioritized customer behavior. Leading with a spirit of innovation, this role takes into consideration customer and business insights, the competitive landscape, and culture to define strategies and deliver business outcomes.

Areas of Accountability

Develops integrated marketing plans inclusive of marketing objectives, customer insights, business objectives, outdoor cultural moments, and prioritized messaging timeframes to inform campaigns and channel strategy.
Develops and leads campaign strategies that deliver against business and customer outcomes; including annual strategies, briefs, communication strategies, and go-to-market plans
Leads full-funnel and omni-campaigns in support of annual plan and prioritized marketing outcomes
Informs channel campaigns to deliver against annual membership marketing plan
Collaborates with Marketing Planning and Customer Insights team to develop measurable campaign KPIs and supports recapping as needed
Advocates for what matters to our members through fluency in Customer Plan and building customer-centered marketing campaigns from strategy through execution
Partnership closely with the Member and Customer Planning team to pull through membership strategy and benefits into annual marketing plan and campaigns
Partners closely with Merchandising to integrate compelling product categories, products, and brands in annual plan and campaigns
Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives
Maximizes the potential of campaigns through expanded consideration of how to reach customers through paid, owned, earned, employee, and partner communication channels throughout marketing funnel
Assures REI branding, membership, and product attributes are appropriately represented in campaigns
Understands current business performance and opportunities to evolve in-market and future marketing plans and campaigns
Student of retail trends, outdoor culture, consumer behaviors, and loyalty programs to influence marketing innovation and outdoor specialty retail expression
Responsibilities and Qualifications

7+ years with marketing strategy or campaign management experience
Expert knowledge of marketing competencies including marketing strategies, campaign strategies, briefs, communication strategies, and go-to-market development.
Experience authoring briefs and communication strategies
Experience leading full-funnel and omni marketing campaigns
Proven track record developing and presenting to leadership integrated marketing strategies and go-to-market plans that meet or exceed business goals.
BA in Business, Marketing, or Communications preferred
Demonstrated ability to manage work in a deadline and process-driven environment
Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities.
Experience with loyalty program marketing strategy and campaign development
Experience working with retailers carrying a broad portfolio of products and brands
Experience and success in productively managing partners and relationships to develop marketing strategies and campaigns
Creates a strong, mutually supportive work spirit and culture where people can do their best.
Establishes trust and inspires others.
Makes effective business decisions in a manner consistent with REI's values and ethics.
Delivers on commitments and holds others to same.

Closing

At REI, we believe the outdoors is for all . We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$98,300.00 - $157,400.00 per year