Lifecycle Marketing Manager

Summary:
Location:

Lehi, Utah
Work Mode:

Remote
Responsibilities:

Campaign Ownership:

Manage lifecycle programs end-to-end from concept, strategy, and creative briefing to production, QA, deployment, analysis, and documentation.
A/B Testing & Optimization:

Formulate robust hypotheses and run structured A/B tests across copy, creative, and timing to consistently improve conversion and retention metrics.
Data-Driven Insights:

Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.
Targeted Segmentation:

Oversee the segmentation strategy for your designated part of the lifecycle, making recommendations for new behavioral or demographic segments.
Cross-Functional Collaboration:

Partner directly with MarTech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.
Requirements:

Minimum 3 years of experience in lifecycle marketing, email marketing, or retention marketing (D2C or subscription backgrounds preferred).
Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App).
Proficient with enterprise ESPs/CDPs (e.g., Braze, Salesforce Marketing Cloud) and analytics software.
Strong collaborator who can turn high-level marketing strategy into precise creative briefs and technical execution instructions.
Analytical self-starter comfortable using data to tell a narrative and justify campaign updates.