Web Analyst, Land.com - Austin, TX

Web Analyst, Land.com
Role Overview: Web Analyst, Land.com Austin, TX | On-site Monday - Friday. Land.com is seeking an analytically minded, intellectually curious self-starter to elevate our digital marketing performance through data-driven insights and strategic web analytics. As the Web Analyst within Ad Operations, you’ll be the go-to expert for digital data strategy and insights. You will assist in the development, implementation, and management of our web analytics infrastructure, campaign strategies, and performance reporting. You’ll work closely with cross-functional teams to ensure accurate tracking, insightful reporting, and continuous optimization of our digital efforts.

Responsibilities

Partner with stakeholders to identify business objectives, define KPIs, and develop analytics solutions that support performance tracking and decision-making.

Assist in the development of campaign automation and QA tools using Python.

Manage and optimize tools such as GA4, Google Ad Manager, BigQuery, and LogRocket to track user behavior, campaign performance, and conversion paths.

Build custom dashboards and reports using visualization tools (e.g., Power BI) and backend tools (e.g., SQL, Python) to answer complex business questions and understand customer journeys.

Develop and maintain SQL-based data pipelines and datasets in BigQuery and Databricks for reporting, marketing attribution, and lead scoring.

Manage and provision campaigns, orders, line items, and creatives within Google Ad Manager (GAM).

Design and analyze A/B and multivariate tests to evaluate ad product changes, optimize user experience, and inform marketing strategy.

Provide actionable insights and recommendations to clients and sales team to drive campaign success and improve ROI.

Act as the internal champion for a “test and learn” culture within digital marketing.

Serve as the primary point of contact for external digital analytics or advertising vendors.

Qualifications

Bachelor’s degree required from an accredited, not-for-profit, in-person college/university.

3+ years of applicable professional experience.

1+ years of hands‑on analytics experience required.

Experience with cloud computing and automation of mechanistic tasks.

Experience with data visualization tools (e.g., Power BI, Looker Studio).

Strong working knowledge of SQL and Python.

Demonstrated success with conversion rate optimization, A/B testing, and statistical hypothesis testing.

Ability to translate complex data into clear insights and strategic recommendations.

Strong communicator who collaborates effectively across teams, proactively aligns analytics efforts with business goals, and translates complex data into clear, actionable insights.

Preferred Qualifications

Proficiency in Google Analytics (GA4) or Adobe Analytics, with experience managing accounts, properties, and tracking structures.

Experience in a B2B or SaaS marketing environment.

1+ years of experience in web, marketing, data, and design analytics.

What’s In It For You?
If you are a driven professional looking for a high‑growth, high‑reward career, CoStar Group offers the ideal opportunity. Enjoy a rewarding atmosphere where you can learn, excel, and grow within a collaborative and innovative culture.

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance

Virtual and in‑person mental health counseling services for individuals and family

Commuter and parking benefits

401(K) retirement plan with matching contributions

Employee stock purchase plan

Paid time off

Tuition reimbursement

On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)

Access to CoStar Group's Employee Resource Groups

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Sponsorship
We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by sending an email to recruitaccommodation@costar.com.

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