Social Media Manager

Position
Paid Media Manager

Location
Washington, DC 20036 (Hybrid)

Duration
3+ months with possible extension

Pay Range
$44.00-46.00/hr on w2

Job Summary

Hands‑on paid social expert to audit, rebuild, and optimize our subscription acquisition campaigns on Meta (Facebook/Instagram) with TikTok experience a plus.

Diagnose inefficiencies, rebuild campaign architecture, and leave the team trained to continue after the engagement ends.

Audit current Meta and other paid social account structure, targeting, creative, and measurement to identify inefficiencies driving up cost per subscriber.

Redesign campaign architecture, budget allocation, bidding strategy, and audience segmentation aligned to subscription acquisition goals and platform best practices.

Build a structured A/B and iterative testing framework with clear hypotheses, success metrics, and a cadence for ongoing optimization.

Review and advise on tracking/attribution setup (pixel, conversions API, event tracking) to ensure reliable spend and performance data.

Implement the restructured campaigns directly in‑platform during the engagement.

Monitor and optimize performance against subscription/CPA/ROAS targets throughout the contract.

Document the new campaign structure, testing process, and optimization playbook.

Train in‑house marketing staff on the rebuilt structure, testing methodology, and platform best practices.

Required Experience

5+ years managing paid social campaigns for subscription or membership‑based acquisition.

Deep expertise in Meta Ads Manager and working knowledge of TikTok Ads.

Proven track record designing and running structured testing programs.

Strong grasp of subscription funnel metrics (CPA, LTV, trial‑to‑paid conversion) and how to optimize campaigns against them.

Experience training or upskilling internal marketing teams.

Comfortable working onsite and collaborating with internal stakeholders.

Reports to the Director, CRM & Consumer Lifecycle.

Benefits
Eligible employees receive comprehensive healthcare coverage (medical, dental, vision), supplemental coverage (accident insurance, critical illness insurance, hospital indemnity), 401(k) retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home, pet insurance, and employee discounts with preferred vendors.

Equal Opportunity Employer Statement
Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employer Statement
Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances.

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