Temporary Social Media Strategy Lead

Title:

Temporary Social Media Strategy Lead

Industry:

Fashion/Retail

Location:

New York, NY

Duration:

ASAP – March 2027

Responsibilities

Define and evolve our client's global social media strategy, ensuring alignment with brand, consumer, and business objectives.

Develop multi-year strategic roadmaps that identify opportunities to accelerate growth, engagement, customer acquisition, and loyalty.

Partner with global and regional teams to establish strategic priorities, success metrics, and investment frameworks.

Serve as a thought leader on emerging consumer trends, platform innovation, and the evolving social, creator, and commerce landscape.

Analyze campaign, platform, and channel performance to identify optimization opportunities and inform future investment decisions.

Requirements

8+ years of experience in social media strategy, management consulting, or related fields.

Prior consulting experience strongly preferred, with demonstrated expertise in strategic planning, business analysis, and executive‑level recommendations.

Proven ability to develop growth strategies and scale new opportunities from concept through execution.

Strong analytical capabilities, with experience leveraging data to inform business decisions and investment priorities.

Deep understanding of social media platforms, creator ecosystems, social commerce, consumer trends, and emerging technologies.

Skills

Social Media Strategy

Brand Growth

Consumer Engagement

Strategic Planning

Data Analysis

Social Commerce

Performance Metrics

Market Intelligence

Luxury Fashion

Stakeholder Influence

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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