Director of Sales, Events & Marketing

120,000.00 Yearly US Dollar (USD) pay basis

Summary
The Director of Sales, Events & Marketing has direct oversight of the Sales and Event operations of the hotel. Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings. Additionally, this role leads the development and implementation of both short‑term and long‑term strategies in all sales, catering and marketing channels to achieve the hotel’s revenue goals and increase market share performance.

The Director of Sales, Events & Marketing leads sales and event managers, trainees, interns, and administrative staff. They manage recruitment and hiring of sales and event services staff, training, managing and coaching managers in their selling and servicing process in order to meet company goals and maximize hotel revenues. Must be able to train and monitor the group and transient contractual agreement process, quoting rates, sending referrals, setting traces, and managing retention, reactivation, and acquisition accounts. The Director of Sales, Events & Marketing reports directly to the General Manager with oversight from the Regional Vice President of Sales and Events.

Responsible for short and long term planning and the management of Event Sales and Event Planning

Develop and recommend the budget, marketing plans and objectives and manage within those approved plans

Maintain or exceed budgeted sales and profits in all event areas

Develop and implement effective marketing plans for generating catering revenues

Experience evaluating each piece of event business to ensure business can be properly serviced

Monitor sales performance of Event Sales Managers

Ability to put together creative and innovative menus based on kitchen skills

Work closely with Chef on pricing specialty menus

Train, supervise and work with event staff to solicit and book banquet and event functions, and handle planning, merchandising and execution of functions

Work closely with Banquet Manager and their team to create and ensure quality levels are met daily and enhance overall banquet set‑ups

Lead event team to build long‑term, value‑based customer relationships that enable achievement of hotel Event sales objectives

Administer all phases of the event department, including sales, planning, marketing, servicing and administrative procedures

Coach and counsel employees to reflect Hyatt service standards and procedures

Qualifications

Relevant Sales and Event Services experience

Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds

Professional presentation skills

Prior hotel experience required, preferably in a Director role

Must be a caring leader that builds trust and engagement by cultivating genuine relationships

Innovative thinker who challenges business processes and concepts to drive results

Creative and strategic in developing marketing/advertising campaigns and managing various social media platforms

Clear, concise written and verbal communication skills

Excellent organizational and time management skills

Proficient with computers, Microsoft Word, Excel, and the internet

Comfortable with sales and revenue systems/programs

Flexible to work some nights and weekends when necessary based on business and staffing needs

Grand Hyatt Deer Valley | Park City , UT , US

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