Search Engine Marketing Strategist

RDW Group is seeking an experienced practitioner of Search Engine Marketing strategy and campaign management to join our growing Digital team. This position plays a key role in our full-service media and digital strategy team, providing supportive strategic leadership and technical management of all SEM initiatives for our clients. This position offers an opportunity to be a part of a fast-paced, rapidly evolving team at our storied New England agency of 40 years – as we look to build momentum in our next chapter. The right candidate thrives as an independent learner and team educator, providing strategic leadership and measurable campaign success for both our internal agency teams and clients across Higher Education, Healthcare, Public Health, B2B, and more.

Core responsibilities

Development and leadership of campaign strategies for client SEM campaigns across platforms

In-platform management and launch of SEM ads across multiple platforms (Google Ads, Bing, etc)

Strategic oversight and leadership of ongoing, proactive optimization opportunities for client campaigns

Development and proactive identification of analytics trends across SEM campaigns

Development and presentation of analytics insights for client reporting dashboards

Requirements

5-7 years of SEM campaign management experience, agency environment preferable

Ability to strategically lead and maintain SEM engagements and spend across 5-10 client accounts with precision and proactivity

Strong analytical mindset, with proven ability to detect and adapt to campaign trends and pivots

Exceptional attention to detail and organization skills

Proven experience within Google Ads, Google Analytics, Google Tag Manager, Google Search Console, YouTube, Bing Ads

Proficiency in prompt development and AI platforms (Gemini, ChatGPT, Claude, Notebook LM)

Experience in writing copy and developing photo/video assets for SEM campaigns

Previous media buying experience across digital programmatic or other media channels

We offer a comprehensive benefits package, including:

11 paid holidays

Employer-provided health insurance at a 70% employer share

Dental and vision plans

401(k) retirement plan with a non-elective employer contribution

Generous paid time off policy

Discretionary annual bonus commensurate with company performance

Our company is committed to providing an inclusive and supportive work environment that values diversity and fosters equal opportunity for all employees as well as a healthy work-life balance. We operate in a hybrid work environment, with our office located in Providence, RI.

RDW Group, Inc. is proud to be an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. We are committed to creating an inclusive environment for all employees and prohibit discrimination or harassment of any kind. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, religion, nationality, veteran status or sex. All employment decisions are based on qualifications, merit, and business needs.

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The University of Rhode Island is the State’s public learner-centered research university. We are a community joined in a common quest for knowledge. The University is committed to enriching the lives of its students through its land, sea, and urban grant traditions. URI is the only public institution in Rhode Island offering undergraduate, graduate, and professional students the distinctive educational opportunities of a major research university.

Our undergraduate, graduate, and professional education, research, and outreach serve Rhode Island and beyond.  Students, faculty, staff, and alumni are united in one common purpose: to learn and lead together.  Embracing Rhode Island’s heritage of independent thought, we value:

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