Senior Digital Marketing Manager

About Us
Founded in 2018, Indie Consulting is a fast-growing, strategy‑led marketing consultancy that partners with some of the most exciting brands in CPG and beyond. We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

Role Overview
The Senior Digital Marketing Manager is a strategic leader and client‑facing driver who owns larger initiatives, leads integrated workstreams, and elevates both client outcomes and internal team performance. In this role, you’ll move beyond execution into strategic orchestration - developing frameworks, guiding cross‑functional teams, and mentoring junior strategists. You’ll serve as a trusted advisor to client stakeholders, confidently leading conversations, shaping recommendations, and ensuring strategy translates into action across paid, owned, and earned channels. This role is ideal for someone who can zoom out to architect the strategy while staying close enough to execution to ensure quality, momentum, and results.

Key Responsibilities

Lead Strategic Workstreams

Take ownership of larger projects or accounts, leading strategy from discovery through execution and optimization

Develop strategic frameworks that connect business objectives to marketing approach, channel mix, and measurement

Translate complex business challenges into clear, actionable strategic direction for clients and internal teams

Lead the creation of high‑impact briefs that align creative, media, data, and activation partners

Own Client Leadership & Strategic Account Management

Serve as a senior, day‑to‑day strategic partner to client stakeholders

Lead client meetings, working sessions, and presentations with confidence and clarity

Anticipate client needs, proactively surface opportunities or risks, and guide decision‑making in ambiguous moments

Ensure workstreams remain aligned to scope, priorities, and business impact

Cross‑Functional Integration & Operational Excellence

Act as the connective tissue across strategy, creative, activation, and analytics teams

Ensure timelines, deliverables, and dependencies are clearly defined and actively managed

Optimize ways of working across teams to improve efficiency, clarity, and output quality

Data, Insights & Strategic Storytelling

Lead the synthesis of performance data, consumer insights, and competitive research into cohesive narratives

Define and evolve KPIs, measurement frameworks, and success metrics across initiatives

Craft compelling strategic stories that inspire confidence, align teams, and move clients to action

Mentorship & Team Leadership

Begin mentoring junior strategy team members, providing guidance on thinking, structure, and client communication

Delegate work thoughtfully, balancing clear direction with autonomy to support team growth

Model strong ownership, accountability, and professionalism across engagements

Operate with Ownership & Strategic Judgment

Identify risks early and lead the development of practical, creative solutions

Make informed decisions that balance client success, team capacity, and operational realities

Maintain a high bar for quality, clarity, and follow‑through in all work

Requirements
Skills, Knowledge & Qualifications

6+ years of experience in marketing strategy, brand strategy, or digital consulting, ideally in an agency or client‑facing environment

Proven experience leading integrated marketing strategies across paid, owned, and earned channels

Strong comfort leading client conversations, presentations, and strategic working sessions

Experience developing strategic frameworks, briefs, and measurement approaches that inform execution

Demonstrated ability to manage complexity, ambiguity, and multiple priorities with confidence

Strong project leadership skills with an eye toward both detail and big‑picture impact

Proficiency in Google Workspace (Slides, Docs, Sheets, Drive) and collaborative tools

Why Join Us?

Senior Strategists at Indie shape strategy, elevate teams, and influence decisions across disciplines

You’ll deepen your leadership skills while driving meaningful, visible client impact

Competitive salary with opportunities for growth and professional development.

Hybrid work environment with a focus on work‑life balance.

Reporting Relationship: Strategy Director

Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Location: This role is based in New York, NY with a hybrid schedule of three in‑office days (T‑TH) and two remote days (M‑F) each week.

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