Sales Representative

About this position
About MBG California

Established in 1989, Mexcor is a family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Mexcor and its family of businesses include MBG and Mexcor International, among many other companies. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, Mexcor has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. Mexcor has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. Mexcor offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

Morales Beverage Group of California seeks a

Sales Representative

for the San Bernardino & Riverside territories. We have a competitive compensation package with a wide range of benefits for full‑time employees.

Temporary‑to‑Hire Opportunity : This position is initially employed through a staffing agency and is expected to be a temporary assignment for approximately three (3) months. At the conclusion of the assignment, candidates may be considered for direct employment with MBG California based on business needs, individual performance, attendance, and overall job fit. Temporary employment does not guarantee permanent employment with MBG California.

Job Description
Reporting to the Regional Manager, Southern California, the Sales Representative is responsible for driving revenue growth through new account acquisition, strengthening client relationships, and ensuring high levels of satisfaction and retention. This role enhances brand visibility by engaging directly with store‑level decision‑makers, influencing purchasing behavior, and executing in‑store merchandising and promotional strategies. The Sales Representative provides tailored solutions to meet customer needs, delivers exceptional service, and processes orders on‑site to support sales goals.

Duties and Responsibilities

Account Management

Build and maintain strong relationships with on‑ and off‑premise accounts.

Conduct regular visits to ensure compliance with merchandising standards and proper product placement.

Execute brand programs, promotions, and schematics in line with company initiatives.

Present and place new items, rotate stock, and ensure proper tagging and POS material usage.

Negotiate for additional shelf space and store‑level promotions (e.g., flyers).

Collect and process store replenishment orders when applicable.

Audit accounts and address issues promptly.

Support special projects for regional chains and distributor partners.

Travel daily within assigned territory.

Sales Execution

Meet or exceed monthly and quarterly sales goals.

Drive incremental sales by introducing new products.

Monitor inventory levels and recommend timely reorders to avoid out‑of‑stocks.

Merchandising & Marketing

Ensure product displays meet company and retail visual standards.

Implement and maintain displays, tastings, and other marketing programs.

Educate retail staff on product knowledge to support in‑store sales.

Reporting & Administration

Complete accurate reports, paperwork, and POS documentation as required.

Track sales activities, market trends, and competitor behavior.

Provide actionable feedback to management on customer needs and opportunities.

Demonstrate strong time management and multitasking skills.

Behaviour and Communication Expectations
Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement. Maintain a high level of professionalism and confidentiality. Establish and maintain effective working relationships with staff, departmental leaders, and executive leadership. Demonstrate ownership, accountability, and responsibility. Engage with the team and respond promptly to communications.

Competencies

Customer Focus:

Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.

Negotiation:

Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.

Drive for Results:

Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.

Time Management:

Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.

Interpersonal Savvy:

Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions.

Physical Requirements
Physical demands may include sitting and typing on a computer or mobile device for extended periods. May also involve walking, bending, reaching, standing, squatting, and stooping. Requires lifting, lowering, pushing, carrying, or pulling up to 45 lbs. Requires daily driving within assigned territories.

Qualifications

Knowledge of the industry preferred.

Proven track record in achieving sales goals and executing market programs that support corporate initiatives.

Strong PC application skills in Microsoft Office Suite.

Ability to manage multiple projects effectively and professionally.

Excellent communication skills and the ability to interact across teams in a fast‑paced environment.

Proactive, resourceful, and efficient.

Attendance at local meetings, local travel, and occasional out‑of‑town travel required.

21 years or older, High School Diploma or GED.

Valid and current California driver’s license within MVR policy guidelines.

Reliable, insured transportation with minimum coverage: $100,000 bodily injury, $300,000 liability, $50,000 property damage.

Ability to pass background and drug screening for hire and periodically during employment.

Legal Statements
Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This EEO policy applies to all terms and conditions of employment.

Drug‑Free Workplace: The Company is committed to maintaining a safe, healthy, and productive work environment. Employees are expected to be free from the effects of illegal drugs, alcohol, marijuana or THC. Employment may be contingent upon successfully passing applicable drug and alcohol screenings, and employees may be subject to testing as permitted by company policy and applicable law.

Employment with Morales Beverage Group is at‑will. This means employment is for an indefinite period of time and is subject to termination by either party, with or without cause, with or without notice, at any time.

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