Social Media Intern

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What you’ll do

Turn biweekly Substack posts into 4–6 IG Reels, carousels, and TikToks per week

Build and maintain our content calendar

Track trending audio, formats, and hashtags in personal finance and lifestyle spaces

Scout creators and content worth watching or collaborating with

Track performance metrics and share a brief weekly recap of what’s working

What you won’t do

Write the Substack posts (founder handles deep content)

Manage comments or DMs (founder handles community directly)

Be on camera (unless you want to)

Work rigid hours (output > schedule)

Must-haves

Native IG and TikTok user who gets the mechanics, not just the scroll

Can edit short‑form video (CapCut, InShot, or similar)

Can create clean graphics (Canva is fine)

Write well and can adapt to a brand voice

Organized enough to manage a posting schedule independently

Genuinely curious about personal finance, food/drink culture, or both

Nice-to-haves

Managed a brand account (even a club, org, or personal brand)

Comfortable using AI tools for content ideation (Claude preferred)

Basic understanding of personal finance concepts

Familiarity with Substack or newsletter content

Based in Austin, TX

What You Get

Real portfolio experience growing a brand from zero

1:1 career mentorship from a 15‑year corporate exec — not just tasks, actual career guidance

Strong letter of recommendation with specific results

Flexible schedule around school or other work

Potential to grow into a paid ongoing role

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