Graphic Designer

Overview
Smosh is seeking an experienced and highly creative Graphic Designer with a strong eye for visual storytelling and audience engagement. This role is primarily responsible for conceptualizing and designing compelling YouTube thumbnails that drive viewer interest and support channel growth. Working closely with Programming, Production, Marketing, Social, and Design teams, this person will balance creativity with performance insights while supporting broader graphic design initiatives across the company. The ideal candidate is detail-oriented, collaborative, thrives in a fast-paced production environment, and is comfortable managing multiple projects with quick turnaround times.

Core Competencies

Strong Visual Design Instincts: Deep understanding of composition, typography, color, branding, and digital design trends to create engaging visual content

Creative & Audience-Focused: Strong ability to develop compelling concepts that align with content strategy, brand goals, and audience behavior

Collaborative & Adaptable: Open to feedback with strong communication skills and the ability to quickly adjust creative solutions in a fast-paced environment

Organized & Performance-Minded: Detail-oriented, adaptable, and comfortable balancing creativity with performance insights

Key Responsibilities

Thumbnail Design & Creative Execution:

Collaborate with producers, directors, channel managers, and other creative stakeholders to develop effective thumbnail concepts

Create multiple design variations and iterate based on creative feedback, A/B testing, and performance insights

Present creative concepts, incorporate feedback, and iterate on designs while maintaining a strong creative point of view.

Creative Asset Development:

Create promotional graphics, key art, and social media assets

Develop in-video graphics and other post-production assets as needed

Marketing & Promotional Design: Work in tandem with the Sr Graphic Designer to create graphics that support marketing initiatives for tentpole projects and campaigns outside of regular production

Asset Management: Partner with the Director of Design to organize, maintain, and evolve the company's graphic asset library, including logos, branding assets, production stills, merchandise artwork, and reusable design resources

Project & Workflow Management: Manage multiple concurrent projects, prioritize competing deadlines, and contribute to additional creative initiatives while supporting cross-functional teams in a high-volume production environment

Preferred Qualifications

4+ years of professional graphic design experience, preferably within digital media, entertainment, or content production

2+ years of experience designing YouTube thumbnails with an understanding of performance-driven creative

Proficiency in Adobe Creative Suite, including Photoshop and Illustrator

Working knowledge of Adobe After Effects, including experience creating basic motion graphics, transitions, lower thirds, and light visual effects

Strong portfolio demonstrating excellence in thumbnail design, digital marketing assets, and brand-focused creative work

Understanding of YouTube trends, audience behavior, and visual best practices for digital content

Excellent written and verbal communication skills with the ability to collaborate across multiple departments

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