Department: Annual Giving
Salary: Commensurate with Experience/Education
Description
Responsible for creation and distribution of engaging content across all digital and social platforms. Creating graphics, digitizing pictures, and inserting audio and video to enhance the look and feel of the websites. Provides guidance to department and staff on their web/digital presence.
Responsibilities
Creates digital content, develops editorial calendar and updates University Advancement (UA) social media, included but not limited to, Facebook, Twitter, etc.
Applies design and messaging strategies to build an effective platform of communications that support the UA brand.
Manages all internet-based communications activities within the UA's institutional marketing and communication program.
Collaborates with technology staff on website management, upgrades, technical requirements, policies, copyright issues and ADA compliance.
Responsible for managing periodic reports on web site activity, page usage, visitation and trends.
Present and conduct group discussions on online marketing strategies and promoting user experience.
Conducts website user and customer surveys/demographic research. Identify, evaluate and recommend online marketing opportunities inline with UA's objectives.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
May research, write and edit content for web pages as needed.
Performs other job-related duties as required.
Qualifications
MQ: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4-year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed.
Requires a minimum of three (3) years of directly job-related experience. Required skills include: strategic thinking, data analysis, paid social advertising, email marketing, SEO/SEM, social media marketing, CMS (Content Management Software), photography, graphic design.
All positions at the University of Houston-System are security-sensitive and will require a criminal history check.
The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.
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Digital Content Strategist
The Chronicle of Higher Education · Houston, TX, USA ·
- Job type:
- Full Time
About The Chronicle of Higher Education
The Chronicle of Higher Education and The Chronicle of Philanthropy serve our readers with insights and news to help them to succeed in a rapidly changing world. Every day, our staff members bring experience, expertise, and a commitment to quality to this important work. We seek to employ talented people whose contributions will carry forward our mission.
Along with a collegial and collaborative work environment, we offer competitive salaries and outstanding benefits; including five weeks of vacation per year, a generous retirement plan, and comprehensive health benefits.
We encourage candidates to review our posted jobs below and submit a résumé for positions of interest. Every résumé that is submitted for an open position will be carefully reviewed. Candidates whose backgrounds most closely match the requirements of the job will be contacted directly.
The Chronicle is proud to be an equal opportunity employer, and we are committed to creating a diverse work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.