Assistant Director of Marketing & Sales

Position Information

Posting date: 07/16/2026

Closing date: open until filled

Open Until Filled: Yes

Position Number: 1129650

Position Title: Assistant Director of Marketing & Sales

Hiring Range: Please inquire.

Union Type: Not a Union Position

SEIU Level: Not an SEIU Position

FLSA Status: Exempt

Employment Category: Regular Full Time

Scheduled Months per Year: 12

Scheduled Hours per Week: 40

Schedule: Must be able to work nights and weekends to support the athletic games and events.

Location of Position: Hanover, NH

Remote Work Eligibility: Onsite only

Is this a term position? No

If yes, length of term in months: N/A

Is this a grant funded position? No

Position Purpose

The Assistant Director of Marketing & Sales is the department's first dedicated cross-vertical revenue specialist, created to drive meaningful growth across DCARD's varsity ticketing and recreation memberships and programs. This role leads both the outbound sales function and the integrated marketing strategy that supports it, operating at the intersection of brand, digital, and direct revenue generation. Central to the position is activating cross-selling opportunities that unlock value from DCARD's combined customer base, converting recreation patrons into varsity event buyers, and varsity fans into recreation programming patrons and members while building the systems, relationships, and campaigns that sustain revenue growth year over year.

Responsibilities

Required Qualifications - Education and Yrs Exp: Bachelor’s degree plus 1-2 years of experience or an equivalent combination of education and experience.

Required Qualifications - Skills, Knowledge and Abilities: 1-2 years of progressive experience in sports marketing, sales, sponsorship activation, or related revenue-generation roles, preferably in a college/university or professional sports environment.

Preferred Qualifications:

Demonstrated ability to develop and manage multi-channel marketing campaigns from concept through execution.

Experience in direct sales, sponsorship activation, or event-based revenue generation.

Strong written and verbal communication skills; ability to represent the department with sponsors, community partners, and donors.

Analytical skills sufficient to track program performance, interpret revenue data, and generate actionable reports.

Proficiency with digital marketing platforms (e.g., Meta Ads Manager, Google Ads, or similar ESP, and CRM tools); familiarity with ticketing or POS systems a plus.

Commitment to diversity and to serving the needs of a diverse population.

Ability to work independently and collaboratively with strong organizational and prioritization skills.

Willingness to work evenings, weekends, and game days as required by the athletics calendar; valid driver’s license required.

Administrative Contacts

Department Contact for Recruitment Inquiries: Mariruth Graham

Department Contact Phone Number: 603-646-5666

Department Contact for Cover Letter and Title: Chris Celona, Senior Assoc AD for External Strategy

Department Contact's Phone Number:

Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Other Requirements

Is driving a vehicle an essential function of this job? Yes

Special Instructions to Applicants: Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see policy.

Quick Link: https://searchjobs.dartmouth.edu/postings/86545

Key Accountabilities

Direct Sales & Revenue Generation (35% of time)

Serves as the department's primary outbound sales representative, owning the full sales cycle from prospecting to close across season tickets, memberships, recreation activities, group sales, family bundles, and mini plans through targeted cold outreach, community networking, and face-to-face appointments.

Builds, manages, and grows an active sales pipeline; establishes monthly and annual revenue targets across all streams, tracks progress, and presents regular performance updates to senior leadership.

Develops and sells cross-vertical bundle packages that combine recreation activities, memberships, and varsity event tickets into cohesive offerings; targets local and regional households, alumni, faculty/staff, and corporate groups to broaden the customer base.

Represents DCARD at community events, alumni functions, and local business outreach opportunities to cultivate new revenue relationships.

Integrated Marketing Strategy & Campaign Management (35% of time)

Develops and executes a cross-vertical annual marketing plan that drives revenue across recreation programs, memberships, and varsity ticketing under a unified DCARD brand; sets objectives, defines audiences, budgets, and benchmarks.

Leads go-to-market planning for new revenue products and packages from concept through execution.

Oversees production of cross-vertical marketing collateral across digital, print, social, and in-venue channels; ensures brand consistency and audience-appropriate creative.

Analyses campaign performance data, interprets conversion metrics, and adjusts strategy to maximize ROI; presents findings to senior leadership.

Digital, Social & Content Marketing (20% of time)

Manages DCARD's digital marketing presence for recreation and revenue-generating products, including paid social advertising, email marketing, SEO-optimized web content, and targeted display campaigns.

Collaborates with creative and communications teams to develop social content and web experiences that convert audiences into buyers and members.

Builds and maintains structured contact databases and segmented lists to support targeted digital outreach and lifecycle communications.

Applies data analytics and audience segmentation to identify high-potential cohorts and tailor messaging and channel strategies to maximize conversion.

Revenue Reporting, Analytics & Planning (10% of time)

Maintains real-time tracking of revenue performance across streams; provides leadership with a consolidated view of progress against targets.

Contributes data-driven projections to annual and multi-year revenue planning; translates sales and campaign data into forward-looking forecasts.

Monitors and reports on KPIs including ticket conversions, membership renewals, and campaign ROI; informs strategy accordingly.

evaluates the effectiveness of revenue initiatives post-campaign and recommends adjustments for future cycles.

Notes

Demonstrates professionalism and collegiality in interactions with others; performs other duties as assigned.

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